David: I would love to know…you have a book called “Maximum Achievement”?
David: And I love this title. What are the keys of “Maximum Achievement”?
Brian: Well, the book is probably the best book ever written that covers the entire subject of personal success. It basically starts off with yourself, is your level of self-esteem, which translates into your level of self-confidence, is the starting point of success. If you like and respect yourself, you will set big goals for yourself. And if you like and respect yourself, you will persist longer and you'll eventually succeed. And so how you feel, your emotions about yourself, is the starting point and the most important part of success. And so the goal of children…the goal of parents is to raise children with high levels of self-confidence and self-esteem. Your goal as an adult is to build your own self-esteem, your own mental fitness.
Like physical fitness requires physical exercise, mental fitness, feeling very positive about yourself and your life, requires mental exercise. Now what I discovered, which was one of the most important things of all, is that self-esteem, the other side of self-esteem is called self-efficacy, which is a word that means that you are good at what you do. So therefore when you work to become better in your field, whatever you're doing, whether it's in school or in your job, you feel more confident and more positive about yourself. So the more you like yourself, the better you become. And the better you become, the more you like yourself. So you can actually get on to an upward spiral, which brings us to your subject of success for young people.
The key to success is very simple, I've written two books on this, is you must become very good at doing something that is important and valuable to an employer. You must become very good at it. There are no successful people who are average, and it takes a long time to become very good at something, even if it's to be a gardener or an interviewer or a speaker. It takes a long time to become good at it, but you must be determined from the beginning to work extra hours to become very good at the work that you do. If you do that, every door of opportunity will open for you. Your self-confidence will go up. People will admire you and respect you. Your employers will open doors for you. It's the most amazing thing, and yet only 10% of the population knows this.
Eighty percent of the population works for a while, according to a research. They work to become okay at their work and then they level off. And years go by and they never improve. They do their job just enough not to lose their job. Unless, of course, there's a downturn in the economy and they are the first ones that are let go from their company. So the top 10%, however, are constantly improving. Lifelong improvement. Learning new things and becoming better. If you do that, you own the future. And if you don't do that, you are always a victim of rapid change.
Interviewer: So, you build your self-esteem, your self-confidence, and you do 10% more than the people through improving every day?
Brian: No, I say you try to join the top 10% of people who are constantly improving. They never stop learning. So we say, “Leaders are readers.” Leaders in every field are constantly reading and learning more about their field. But the natural tendency is for people to work and then level off and never improve. Eighty percent of the population never improves.
Interviewer: Yeah, it's amazing.
Brian: Yes. And they don't understand because they're surrounded by people who are not improving either and they think, “Well, this must be the way the world is.” And so they feel out of control of their lives. They cannot earn more money. Eighty percent of the population has no extra money. The amount that they earn, they spend to live. So they have no savings, they have no security, because they don't earn enough. They're always paid only the minimum, but it's the top 20% of people who are paid more and more and more.