David Laroche : So, hello Achiever. Today we are with a new guest. He's young. He's awesome, and he found a very awesome company. He's Chad Mureta. He's the founder of the company called the App Empire. And we will discover what is it, and he would answer my questions. So hello, Chad.
Chad Mureta : Hello. Thank you for having me.
David Laroche : How are you today?
Chad Mureta : I'm doing awesome. How are you?
David Laroche : Fine, too. It's terrific. Can you introduce yourself?
Chad Mureta : Yeah, I can. Not sure if I've ever intro'd myself. So, yeah, I would say, I'm known for App Empire, the book. So I wrote a book, App Empire. And then, also, I developed three different iPhone app companies that I built up through, you know, going through my rehab from my arm in a car accident I went through, to sell for millions of dollars. And through that, I wrote a book and then did an education platform to help people and inspire people to learn and be able to live the same type of lifestyle.
David Laroche : Cool. So it's my first question. Can you share with me, and share with us, your story from the car accident and your today business?
Chad Mureta : Yeah, yeah. And so I would say, to start off, I was, you know, I was doing real estate. And, you know, I've always wanted to be able to live this life that most people try to go after, and it's on the premise around freedom. You know, getting the choice to choose who we are, what we want to do, and the life we want to live. And I was always, at a young age, reading books and trying to figure out that puzzle, and it took me to real estate. Real estate's a great option and a great vehicle for a lot of people to find wealth in some way, or to find a system. And I spent, you know, about four years of my life just reading every book on real estate, and getting the course and going through it. And I found myself in Myrtle Beach, South Carolina in the U. S.back in, you know, like, the worst possible time, in 2006, to open up a real estate company. I found myself doing that. And so, I went from being somewhat successful flipping properties, to opening up a real estate company and having all these, you know, real estate agents and stuff like that, constantly, you know, needing help and training. And the real estate market just went from just straight up, just crashed. And I was presented with a whole new type of challenge, which was, how do I keep this business alive that I just put all this money that I made in the last four years into it, and I just watched all that money go down the tubes. And most importantly, how do I get my life back, right? Because I was working these 18-20 hour workdays. I was unfulfilled. I wasn't spending time on myself, on my health. And I started, you know, going bad, so to speak. I had a belief at that time, which was, you know, if you care about something enough, you'll find your way. And so that's what I lived my life on. And so I was taking a break in 2009 for a night going out with a friend of mine to a basketball game. And at the basketball game, I started looking around. I started seeing all these different people having a blast in life. And they were just talking to their friends, and watching the game and it really hit me there. There's something more to this life than what I'm doing, and I have to make a huge change. The challenge at that time was that I didn't know how to make that change. You know, I felt trapped. I felt like I was a prisoner, which a lot of people do. But again, I was committed to finding that way, and so I was thinking about it the whole game, and I was like, “How do I figure out how to change this life?” And I ended up driving home. And it was, again, circling in my head, and I'm driving home on the interstate. And my friend was sleeping, and all of a sudden a deer ran out in front of me, and I ended up hitting the deer. I went back and forth through the median and I hit the median with my truck and I just flipped over four times, bam, bam, bam. And my life completely went upside-down. It changed everything just like that. And so, I woke up in a hospital bed and, you know, didn't know what was going on. It was excruciating pain. At the time, I didn't know if my friend was even okay or not. And, you know, I went from thinking, my life is horrible, to wanting to get back to that horrible life in a healthy way. The doctors were basically saying, you know, “We don't know if we have to take your arm off. We don't know if you're ever going to use it again.” And it was a very low point for me. You know, I was assessing everything, and I knew that I couldn't fulfill the real estate company anymore. I was a young guy, in my, you know, mid to later 20s, and I'm thinking, “Wow, I can't even get back to my normal routine anymore, you know.” So that started, that was in 2009 January, and I was in a hospital bed and just thinking, how can I switch this life around? And I was really low. I was really, really depressed, and a friend came to me and said, “I know you're depressed. I know you have this real estate company. I know that, you know, the road does not look real good for you right now. But there's always hope. There's always hope through every tunnel that you go through.” And he pushed over this article on apps, you know, iPhone apps. And I'm not the most technical person in the world, at all. I had my iPhone, which I have here, that I got that day while I was driving to the game. My ex-girlfriend actually sent me an iPod and I said, “There's no way I want an iPod, I want an iPhone.” Everyone's talking about this incredible iPhone. So I went to Best Buy on the way and I returned it for an iPhone. And so I'm sitting on my bed. I have this article that he gave me. My arm is in a million pieces. My life and my mind at that time was shattered. And I didn't know how I was going to put it back together. I'm on morphine and all these different drugs. And I looked to the left at my clothes that are cut up, in a bag, and this iPhone that's just staring there. I read the article. I go through it, and it's about these two guys that had made a bunch of money, that didn't have technical experience. And at that time, it just gave me a glimmer of hope. I had all these quick thoughts, like, “Well, I'm not a technical person, I don't know this industry.” But then I had this other part of me that grasped onto that and said, “You know what, man, you have to make this work. You have to make this work. You've got no choice. You're facing huge hospital bills. You don't know if you can get your life back. Your arm, you don't know if you can use that again. So you have to find a way.” And that began, really, my journey of self-discovery. You know, being a detective, I was reading all these different books, trying to work on like my inner game. My inner game, my inner programs in my head, and I was struggling. I was trying to come up with all these different things, and, you know, Tony actually says a big thing trying to Tony Robbins which, it's always about hunger. It's always about, I'll choose hunger over any skill, because eventually, you will find it. If you want it bad enough, you'll find it. And eventually, things started clicking for me. And I was on morphine and all kinds of drugs in the hospital, and I was drawing out the idea for this app idea that I had, which was kind of crazy, but I started drawing it out, and then trying to figure out how am I actually going to get this thing developed. And the guy to the right of me is from India, in a body cast, and I started talking to him. And we started pretty much connecting the dots for me about there’s people in India, and I've got a cousin, and next thing I know, I'm basically doing conference calls to India ready to send money out. From that moment, it was about a month and a half to two months until I got my first app made and in the store. And I went back and forth, didn't know what I was doing again, but I woke up one morning, and saw that I actually started getting downloads from countries that I didn't even realize were a country. And it was the most unbelievable moment, because I just sat there started crying and looking at the screen, like, “Wow, this is an opportunity for me.” I lined it, I pushed. And as soon as I saw that little flicker of hope, I pushed through it, and from that moment grew my app business to an App Empire where we had, you know, over 45 million downloads and about 55 to 60 different apps that we did. And I built that up and sold that off. And then said, “Man, I feel like I've been given such a gift, and I want to make sure that I can also give this gift to other people.” I spent two and a half years traveling around the world, building different companies up. Working on my arms, I could get it to work again, which was incredible for me. And then I dedicated my life to giving back and showing people how to do the same thing, and came out with the book App Empire. Figured out how to write a book, which was my worst skill, English. And did that, and published it, and did really, really well.
David Laroche : Okay, it's very inspiring. And what did you do to have this success in building this company and developing this kind of application?
Chad Mureta : What do I attribute to the success? Is that your question?
David Laroche : Yes.
Chad Mureta : I would…
David Laroche : The key factors. The key factors of your success.
Chad Mureta : Yeah, I would say my drive, my ability for hunger, being resourceful. So, I ran into a lot of barriers, where I had a lot of no's, or you can't do this, or whatever. And I found myself being resourceful. You know, I think people you only need so much leverage. You'll find a way, and I adapted that pretty quickly. And I also think it was this unbelievable market. This industry was hot. It was the first industry that I've really seen besides online, where you could really leverage your time, and you could start from conception to idea, to reality. You could get your app idea in a store within a few weeks, and then learn how to market it. You could just get all these places around the world. You think about millions of people downloading your app from when you have it in your head to about a few weeks. It's just an incredible thing.
David Laroche : Yes, and according to you, why your application was so downloaded?
Chad Mureta : A few reasons. So I came up with the idea because I had everyone in the hospital, you know, touching my stuff. And I immediately thought, “Man, if I have personal stuff on my iPhone, how can I protect it?” And so I started thinking about security. And I knew that that was going to be important in people's minds. I saw a couple of security apps. I'm really big with market research, so I spent a lot of my time in the hospital bed just going through market research. Looking at the app store, how does this work? Why does this work? I think a lot of people at that time weren't spending that amount of time in the marketplace, and I was listening to it. I was listening to what the market wanted, and I was giving the market what it wanted. And I think that was my competitive advantage, for sure.
David Laroche : Cool. And you did other application? On your website, I saw 35. So you make it one time. So it's interesting, how did you make it again? How did you do it again?
Chad Mureta : Yes, so I figured out that there are certain things that I could do with the marketing, where I could get it out to a large number of people. So I was not only coming up with the right ideas that the market wanted, but I was also naming it the right way. I was giving it a really catchy name. And then I was also doing, you know, different icons and screenshots that were really well done with the marketing. So people, they saw the name that stood out, they saw the icon. I understood at the time that there is a relationship between this whole impetuous sale model which was, they see the name, they see the icon, they move forward. They look at the description really quickly, and then they go through the screenshots, and then they push download. And so, I was able to take every app I did and basically reverse engineer all the successful ones and have a certain model in place that I replicated with every app that I did. I wasn't spending a lot of money on apps. I didn't have a lot of money, I just was taking what I knew. I was putting it in there. I actually borrowed money from my stepdad on my first app. You know, I borrowed money, $1,800, to even begin it.
David Laroche : Cool. How do you stimulate your creativity to stay successful in your business? Do you have kids, do you have process, do you have strategies?
Chad Mureta : Yeah, I don't have kids. I have a huge drive, still to this day. I would say, what I attribute to the consistent success, is the ability to constantly look at the strategy. So I'm always strategizing what things are changing. The ability to be consistent with market research. Because things change, and you can see that change. And so, if something changed dramatically, I can take a left pretty quickly, and I can move pretty quickly. I would also say it has to do with my relationships. I put a lot of masterminds together with like-minded people that were constantly sharing information. These were people that were very successful. They’re very inspiring themselves. And as you know, your quality of life is directly correlated to the four people that you hang around with the most. And so I sought after those people and then I stayed close with them. And I started helping them out, and giving them value, because that's what it's all about, and they started giving me value. And we developed a really nice friendship, you know, and a business relationship as well.
David Laroche : Do you think we can belong to a mastermind in the same field?
Chad Mureta : Yeah, I think that's actually a good question, because most people think that you can't. But I think there's a way to work together on anything. You know, I don't think, that someone’s taking my market share. They're going to screw me. I immediately give them the benefit of the doubt and I say, “Listen, I'm in this with you long-term. We're going to make this work. You're not going to copy my apps. I'm not going to copy yours, but I will find out things that I'll give you, and vice versa. And this is an alliance. We're going to take over this marketplace together.” And when you start out by saying that, and you realize that, you know, I'm in this long term, and so are they, that relationship isn't going to go away.
David Laroche : So when you mean mastermind, do you have to create, or to belong to the same group? Or you can only have relationship separately? Do you understand what I mean?
Chad Mureta : I do, yeah. I personally think it's better to spend more time in one group, depending on if the people are good. If the people are good in your group, and they also have this mentality of giving back and helping each other out, I would rather be in 1 mastermind group than 10. Because I don't feel like 10 mastermind groups, I can really play full out and get to know the people, and give them all this juicy stuff.
David Laroche : Okay, and so my last question it is for people, how to find a mastermind?
Chad Mureta : Right. Yeah, yeah, so there's a lot of different ways. You know, Facebook groups, conferences, meet-up groups. I actually did mine through sending out templates. I sent out a template that basically said, “Hey, I'm Chad. I'm running this app business. Here's my app. I've been fairly successful. I'm looking to partner with other people. I can help you out by doing this.” And I gave them a little, “Here's my promo page. I'll push traffic to you. I'm in this long-term. I'm not this huge company with all this corporate stuff. I'm an indie guy, and I live in the Bay Area.” And I sent that out to probably 100 different people that were in my space, and I only had probably 11 or 12 respond back. And out of those 11 or 12, I had probably 7 or 8 that actually came in the group and became good friends, and we helped each other. But it was a numbers game. That's how I started out. It's a lot easier now, when you go to conferences and meet people, but I started from nothing with that.
David Laroche : At the beginning of our interview, you were mentioning that you worked a lot before in the real estate, and now I read that you balance your life. How do you manage your time and your schedule, and have a balanced life? How can you do that?
Chad Mureta : Yeah, that's always something that I'm working on. I think everybody is. So, my biggest challenge is, I want to run really, really fast. And then, I want to get back and have this quality of life. So it's a constant battle with being an entrepreneur. I used to, you know, like be upset that I was always busy in doing things, or I'd be upset that I wasn't doing enough, and I have all this time. But I think just accepting the fact that your life is going to be out of balance because you're going so fast and you're an entrepreneur, but that you have to daily put things in perspective and say, “Okay, well, how do I get my time back? Where am I spending my time? in these key areas,” it's been one of the best things for me. So what I do is, I have areas of focus in my life, and I break them down into health, wealth, fun, emotions, love and relationship, and I just look, where am I right now, 1 to 10? Am I a nine with my health, or am I at four? I’m a four. I haven't been sleeping a lot. I've been working too much. Okay, well, how can I get that to an eight? All right, first things first, 80-20. What is the minimum effective dose? Well, I can outsource this and actually get my sleep back. I can eliminate, and not do as much, and get my balance back. And as soon as I get that back, then I can assess where I'm at. And that's what I'm doing. I mean, I have to do that daily, and then I look at my plan during the week on Sunday. Before I plan my week out on a Sunday, I look backwards and I say, “Okay, based on last week, what did I do great? How was my week? Well, what I did great was, I met with a couple people and I'm doing some business deals with them. That went really well. You know, what can I do better? Well, I plan too many things. I wasn't able to get to these most important things. Okay, well what can I change that for next week?” And then I put into next week and I say, “Okay, I'm not going to do as many meetings. I'm going to make sure I do this, because I'm not going to do anything else until I get this one thing done. And that's what I mean about consistently following up and measuring your quality of life and your balance, because you're right, it is the most important thing. And I truly believe that if you don't feel great, if you're not inspired, you know, and you're living this life just where you're just in a certain state, and you're driven, if you feel like crap every day, and you're like this, then it's going to be really difficult for you to attract success, right?
David Laroche : Yes, and it's amazing, because it is my next question. Do you have, sometimes, bad moods? Bad energies.
Chad Mureta : Do I experience times when I'm in a bad mood?
David Laroche : Yes.
Chad Mureta : Yeah, I'm human, right? I'm definitely… I would say I'm not in a bad mood very often. Very rarely, actually, I'm in a bad mood. It takes a lot. But yeah, I'm human, I fall into that, for sure.
David Laroche : According to me, it is very important to listen to that, because a lot of people believe that successful people don't have fears, don't have bad moods. So my question is, okay, you have that, so how do you make your shift? How do you shift? How do you switch to get back energy?
Chad Mureta : That's a great question. So, one strategy that I have done is, I have a rebounder by me, which is a mini trampoline.
David Laroche : I do, I do it so.
Chad Mureta : Yeah, that works really well, so what happens is a couple of things. I've named different parts of me, and I know certain things that I have felt good at or accomplished. I was in sports. So I have a very athletic, competitive mind in a certain area of my life, and so I have a song that's called The Fire. That's my driven song, right? So what I'll do is, if I need to call on that person, if I need to call on that energy, and I just get overwhelmed, I feel like that I'm turning into a victim. My language changes, my physiology changes, and I start feeling like I'm frustrated. Then I'll put on that song, and I'll jump up and down on my rebounder. And I'll start just embodying that. I get that into my nervous system. And that is a state changer for me. That goes right into that different mode. Sometimes I need to bring it down, I need to be able to listen, and just be connected and not have this driven, bulldozer mentality. So I have a song for that. And sometimes you're in public, so you can't play that song, but the nice thing is that you have earbuds. You put your earbuds in. You walk away for a second, and you can detach yourself, as a trigger, to get that person out. You call on that person. And so you have music, you have different names that you call it, and you move a certain way. And the more…there's a great book, The Power of Habit, that's out right now. And basically what that says is, the more you create that loop, the stronger that that loop is the stronger that that loops is, the more it becomes a habit. The easier that your brain puts that into automatic mode, and you're able to create that. So I think the more consistently you do that, the less you let things affect you, and the easier it is to snap out of it.
David Laroche : So you are saying that, to become automatic, so there is two consequences. One, you can switch more quicker.
Chad Mureta : Yeah.
David Laroche : And you feel less often… I don't know how to say that in English, rarely?
Chad Mureta : Yeah.
David Laroche : And you feel rarely a bad mood because it is automatic for your brain to switch, that's right?
Chad Mureta : Yeah, I think one of the most valuable insights that I've had in the last four years of dealing with this nature, up and down, up and down, like amazing success, but amazing lows, is that everybody has problems. And in fact, our brain has to have a problem. Evolutionarily speaking, if we don't have a problem we die, because we're not growing. And so problems are there for us to overcome them and to grow and learn from them. So if we don't have any problems, it's going to be the biggest problem. So once I took the emotion out of, “Oh, man I got to deal this, and I got this meeting, and this, and that, and that, once I took that out, and once I realized that actually I have a choice on how to live my life, I can create my life. I can have a choice on who I talk to, what I meet with, what industry I do, how I act every day, the questions I ask myself, then I get empowered, and it was more of an objective like, all right, this is a game. Let me figure out how to win at this game. Just like, you know, you get gamified with gaming stuff, the same thing. And so, I started figuring out, how do I give myself incentives? How do I give myself penalties? And again, I'm not perfect at it, but I'm constantly tweaking it and learning from it.
David Laroche : It is CANI, constant and never-ending improvement.
Chad Mureta : Yeah. And when you accept that, and you embrace it, and you're like well, thank God I have a huge growth need, thank God I want to learn, and I'm grateful for learning, and being in an environment where I have like-minded people, and that once I figure this out, all areas of my life will get better and better. Wow, I'm so grateful for that. Then it doesn't become such a heart-wrenching thing, you know.
David Laroche : Yes, I think so. You know, I have a lot of youth who are following me, in France, and it will be the same in the United States, I am sure of that. Do you have some life lessons you would like to share to youth?
Chad Mureta : Life lessons, I would say number one is, like, always having fun, you know. And the one thing also I realized is the reason I started succeeding with that stuff is because I actually enjoyed it. I had fun with it. And so you have two thoughts of school, really. One thought is, just grind away, make some money, and then you can live your passion. Then you have another school, which is, well you should at least enjoy it somewhat, because then you'll get that drive together. And I actually subscribe to that thought, because I realized that when I had more fun, I was creative, my state was better, I started getting better results. And I think faking it till you make it is another great life lesson. And that's the principle of, be an actor. If you don't feel good, fake it. Eventually, it's going to rewrite itself. You don't feel like laughing, laugh, and your body will feel better. And just going into these different roles and situations, and just, you know, naming the character is it can be really fun and be interesting. And then when you realize that you're acting, you're not going into it with any emotion, and it's incredible how that translates into whatever you need it to for success. I'll tell you the third thing. The third and fourth thing is the third thing is measuring everything, right? Having some type of system where you can constantly look at the things that you're doing, not just with your business, but with your life. You know, do I feel better now? So you look at a state, 1 to 10, I have smiley faces. How's my state? Is it a six? Is it a seven? How could it be even better? And how is these areas of focus in my life right now? I might be doing well with business, but how's my relationships? Am I not calling anybody? Well, that goes against what my purpose is. And so I think, you know, looking at that every week is really important. And then the fourth thing I would say, which would be, hang around those people. Hang around the most quality people that you constantly can, and if you don't have them, find a way to attract them. Find a way to grab them. No matter what it takes. Reading books is great, but people in your life that have similar wisdom and knowledge, you'll get the results a thousand times faster, and it'll be a lot more consistent.
David Laroche : Hmm, it's great. You will help a lot of people in saying that.
Chad Mureta : Yeah, awesome. Cool.
David Laroche : I have a short question for you. What is your favorite book?
Chad Mureta : You know, that's a great question. I'm going back and forth. The Power of Habit right now is a really important book. Some of the early books that I read that helped change me, The 4-Hour Workweek, I'd say is probably my favorite. But even before the The 4-Hour Workweek it was the Rich Dad books. It was Cashflow Quadrant. It was understanding the philosophy of, you know, how the rich make money, and how they live a happy life.
David Laroche : Cool. What is your favorite audio book?
Chad Mureta : Yeah, One Minute Millionaire. It was an audio book that I listened to. And obviously, you know, One Minute Millionaire is probably one of my favorites. And then Think and Grow Rich, I would say, is my second.
David Laroche : Yes. It's amazing, too.
Chad Mureta : Yeah.
David Laroche : What is your favorite video or DVD or movie that inspires you?
Chad Mureta : Yeah, I have a bunch of those. As far as the straight up movies like Good Will Hunting, I love that movie. I think that was pretty inspirational. But Good Will Hunting is a favorite movie of mine, and then I have Crash is another movie. And Hitch is like a funny kind of romantic comedy that I enjoy. Will Smith, all the movies that he's been doing lately have been incredibly inspiring. So Seven Pounds. Like I'm blown away by the roles that he's taking on. But yeah, yeah, yeah, those are some of my favorites.
David Laroche : What is your favorite quote?
Chad Mureta : I think it's from what my grandfather always told me, that's just the proverb basically which says, “You give a man a fish, he lives for a day, but if you teach a man how to fish, he'll live forever.” And I adapted that early on because initially I was, “What can I do very fast, just to get a certain amount of results? And I never really learned a skill. And then when I started adapting to that philosophy, which is…you know, there's all these life principles. You have to learn them and once you learn them, you'll get results and you'll keep them. Things started being a lot more easier for me.
David Laroche : Cool. And what is your, maybe your best commitment to yourself?
Chad Mureta : Ooh. Great question. Getting my breath back. Which essentially means, don't move too fast, slow down, and just breathe. And I know this with yoga, like when you get your breath back and you just breathe, your body works so well, you know, and you feel it in all areas. And so a lot of times if I'm moving too fast, I get too stressed out, I’ll either go on my rebounder or I'll go for a walk, and I'll just sit there and I'll breathe. I will breathe in and out. And then I'll just look at the situation I’m in after I've gone through about three to five minutes of breathing, and I'll say okay, let me ask this question again. How is this going on? And I'll always feel very differently, and I'll come up with a different way to approach the situation.
David Laroche : It's a cool advice. To breathe.
Chad Mureta : Yeah.
David Laroche : It helps to become more confident and to have more strength. Okay. You know, Chad, I have a question I ask a lot of people, and it's very important for me to help people in doing that. Do you have advice to become not only a loser, but maybe the best loser ever? Do you have some keys to become an average person? How we can start?
Chad Mureta : Yeah, yeah, yeah. All right. To become a loser and an under-average person, I would say immediately, you have to lose all hope that you can change your life. So you have to accept the fact that it's not going to get better, and that everybody suffers. The world is a really dangerous, cold place. People aren't there to help you, and you just have to stay really close to that, you know, and stay strong with your beliefs, really hold onto that. So someone tries to give you advice or help you out, don't listen to them, because you are right.
David Laroche : Okay, it's a good start. And what could be the second step?
Chad Mureta : I would say the second step is to do something that you don't love to do.
David Laroche : Oh, yeah.
Chad Mureta : You know, and keep doing that. Keep doing something you do not love to do, and hang around people that you don't necessarily like to hang around. Be at a place you don't really want to be at, and live a lifestyle that you don't even want to be in, you know, like you just want to check out. Like it just makes you want to throw up thinking about it.
David Laroche : It's good. I thank you very much, because I have a commitment. It is to try everything I share. So I will try what you are saying. Thank you very much to help people like that.
Chad Mureta : Yeah, yeah, that's a great exercise.
David Laroche : All right. Thank you very much for all your answers. It's very inspiring for me too, not only for my audience, for me too.
Chad Mureta : Yeah. Awesome. You're very welcome. You're very welcome.
David Laroche : Thank you very much, Chad, and see you soon.
Chad Mureta : See you soon. ♪ [music] ♪