DAVID LAROCHE: Hello Achievers! Today, we are in Miami and we are with a new guest. He is JB Glossinger. He's awesome and he will answer my questions about marketing and how he built his company. It's awesome. You will see that.
JB GLOSSINGER: Hello, how are you doing?
DAVID LAROCHE: Fine. How are you today?
JB GLOSSINGER: Fantastic. This is my homeland so I'm happy. It's beautiful out here. Great weather—can't beat it!
DAVID LAROCHE: It's amazing the way I met you. I just sent you an email yesterday.
JB GLOSSINGER: That's how it happens, right? It's all serendipity.
DAVID LAROCHE: I would like to let you introduce yourself. You will do better than I.
JB GLOSSINGER: My name is JB Glossinger. I'm the founder of a small thing called “morningcoach.com.” I guess it's not small anymore. We build a community of positive people who are putting great energy out in the world. That's what we do.
DAVID LAROCHE: Yes. And you are a community in the world, not only in the United States.
JB GLOSSINGER: In the world—we are all over the world. Actually, we are growing faster globally than we are in the United States.
DAVID LAROCHE: Do you have a lot of French people?
JB GLOSSINGER: Yes, we do have a lot of people from France, a lot from Paris.
DAVID LAROCHE: It's cool. Can you tell me your story and how you started? It's amazing. I would like to share that.
JB GLOSSINGER: Yes, no problem. I was in corporate and I wanted to break away and help people. I always had this dream of putting good energy out into the world. It was like a calling that I had.
So I started by writing a book and thinking like most people do, that if you write a book and put a website up, everybody is going to buy it and it's going to be awesome. And I … in my head, “Oh, it's going to be great!” I told my wife, “You know, we're going to sell these books.”
The first step was getting the book done and then getting it printed. So I printed it myself thinking I was going to sell them instead of going to a publisher because instead of making a dollar a book, I figured, well, if I have four thousand, I'd make $20 a book. You can do the math. It's pretty good money.
I ordered 4000 books or $20,000 dollars’ worth of books. They came to the house and I thought, you know, there's not going to be many books. But the truck driver literally called and said, “Do you have a loader to unload these?”
And I'm thinking, A loader? Why would you need a loader to unload books?
And … pulled up and, literally, it took up my entire living room. I mean, we had books everywhere. It was crazy.
So we had the books. I got the website down and spent another $10,000 on the website and put it up there, and it was ready to take on the world.
Within those three, four weeks, literally, we sold three books.
DAVID LAROCHE: Wow, that's huge?
JB GLOSSINGER: Yes, my mom, a couple of friends and that was it. And so, I was in there with all these books and a living room full of boxes and I really didn't know what to do.
Actually, it was a real scary time in my life. I thought I knew what I was doing and I really didn't know what I was doing.
So a buddy of mine said, “Why don't you do a free call? You've got great information. Why don't you do a free call?”
I started doing this free conference call where people would get on in the morning at 7:30 or at 10:30 for the West Coast, and they’d listen to me for about ten to fifteen minutes in the morning to get their day started.
DAVID LAROCHE: Was it live?
JB GLOSSINGER: It was live. So I'd get on the call and it was a conference call. People would call in and I'd be on there and say, “Hey, good morning. Let's have a great day today.” And I would do my call.
At that time, there wasn’t really any way to market. We didn't know how to market. But MySpace was around. So this was a while ago.
We started putting up some stuff up on MySpace to come and listen. And, literally, within about a month later after I bought the books, I'd sold a few more books and I had about 200 people listening.
At the 200 people area in a conference call for a free conference call, at 201, you had to pay.
I wasn’t making any money. So at 201, I had to figure out what I was going to do. I couldn't pay anymore. People were getting dropped off the line. They were getting angry. I was getting bad emails.
This little thing was starting—podcasting. I figured, well, since I'm already on the phone, why don't I record it?
So I got my computer out and I got a microphone and I, literally, would do it live and record in the microphone at the same time. And I put that up on iTunes.
It was horrible. I mean, it wasn’t very good. It was just unedited. It was terrible. But people were listening.
DAVID LAROCHE: Why?
JB GLOSSINGER: I don't know but they were listening. So after about two weeks, iTunes featured it and I went to number one on iTunes in the self-help category. And, literally, I went from 400 people listening to 40,000 in a day.
It was just crazy. And ever since then, it's probably been five years, I've been in the Top Ten in iTunes and I've done 1700 of these now so we can go back; and I've gone from a free site to a now paid community site and we've been able to help thousands of people around the world with this daily message.
So it wasn’t glorious when we started out but it's really awesome now. We've in over a hundred countries now and we've just been able to help a lot of people.
DAVID LAROCHE: It's interesting when I am listening to you because maybe a lot of people are thinking, oh, he's lucky. We can think that. I think it's very interesting because you wrote a lot of books and you were afraid and you continued to do something else to find a way and to … when you tried.
JB GLOSSINGER: Correct. You've got to keep persisting and let the universe work for you. A lot of people now see my success and they say, “JB, tell me the secret to your business.”
And I'll say, “Look, you've got to get your mind right. You've got to do the personal development. You've got to stay positive. You've got to work through those tough times.”
And they’ll say, “No. I want to know the secrets. Tell me the secret. How do I build my business? How did you do it?”
And I'm like, “It's all about getting your mind right.”
It's all the mental aspect. It had nothing to do with some technique. It wasn’t about MySpace. It wasn’t about iTune’s featuring…
Yes, that helped but that was all the work that I did. It was the work that I put in. There was still great content.
And so, by keeping my mind right and keeping positive, guess what, I was prepared when that opportunity hit.
I think most people are looking for that secret edge and they're not prepared when the secret is hitting because there are opportunities every second. There are opportunities going on every minute.
But if you're not mentally prepared, then, you're always looking for the next thing and the next thing and the next thing.
DAVID LAROCHE: That's right. So you're saying that you were preparing yourself through seeds…
JB GLOSSINGER: Yes, through the seeds on the ground. I mean, those 20 years of studying human potential and human performance and studying all the great masters like Tony Robbins, Zig Ziglar and all the study, getting my MBA, then doing your PhD and just continually learning and learning and learning, it all led up to that time.
Even when I was very “unsuccessful,” still, mentally, I was successful. And that's what got me through those really dark times when I didn't know what the heck I was doing.
DAVID LAROCHE: It is very interesting because a lot of people are thinking that you have only to study marketing and how to grow a business. But you are saying that it can help but you have to have the mindset to succeed in life.
JB GLOSSINGER: A hundred percent! You've got to be able to get through the challenging times. A lot of people go up there, build a blog, and say, “I want to be this big blogger,” but only five people come and read that blog. And they get upset, “Only five people are reading my blog.”
Instead of getting upset, if they had the right mindset and were listening to the right materials, they would embrace those five people and say, “Hey, five people are reading my blog.”
Look at the difference in the mindset. Most people will say, “Five people are only reading—I quit” whereas somebody else says, “Oh, five people are reading. I love those five people.”
And guess what happens? Those five people will tell five others. Now, there are ten. And then, you'll love those ten and those ten will tell ten more. Now, there are twenty. Then, twenty turns into forty, forty becomes eighty, and eighty becomes one-sixty.
Now, you're cooking. But, guess what? Most people will see the five and they quit! “Oh, only five people or only one person read my blog.”
Then, embrace that one. That all comes from mindset, and in my years of research on success, that's the difference; that's the difference that makes Michael Jordan a great basketball player compared to the guy that's just the average basketball player.
DAVID LAROCHE: So you are saying that… you're talking about being grateful about things we have, right?
JB GLOSSINGER: It's one of the most important things.
DAVID LAROCHE: … but it's great. It is the beginning.
JB GLOSSINGER: Yes, you have to be grateful. Even with me, I only had 200 people. “Only 200 people,” and you can hear that. “Boy, only 200 people are listening.” But I love those 200 people. And, now, those 200 people became thousands around the world because I love them.
Yes, it took five years. Would I trade it for anything in the world?
No, those five years were great. Was the first year hell? Was the second year hell? Yes.
Was the first thousand podcast really hard? Yes.
But, now, I do it for 20 minutes. I'm not doing this to brag but I'm done—a 20-minute work day. I work for 20 minutes and I go golfing. I do what I want to do because I was able build that initial business over those that sacrifice for those two or three years.
DAVID LAROCHE: Great! I love that.
There is something I love in what you do. You do content every day. How do you do it to not do the same thing every day?
JB GLOSSINGER: There is going to be some repetition. I've done 1700 and I'm planning on doing 1700 more and 1700 after that. So, at some point, there's going to be some repetition but because I'm in the personal development space, I'm teaching people about business, I'm teaching people about life, I'm teaching people about spirituality and I'm learning every single day and there are stories happening just like meeting you. Every day, there's something new in my life and I can put that content out.
There's something happening every minute. So, there are lessons being learned every day.
For me, it's very easy. I'm always looking for things. And as a marketer, I think one of the big things that have helped me long time ago was to keep a story list.
I, literally, keep a story list of things that happen like us meeting today. That's a story.
DAVID LAROCHE: What do you learn from your day?
JB GLOSSINGER: Exactly, and how I met you. And this is a story for you so you can put down, “How I met JB,” and someday in your life, you're going to use that story again. You might be in a group again and talk about how you put the message out. That's a story from a marketing perspective and we all have these stories that we can use to create content.
That's what people love because they're our stories; they're not somebody else’s.
DAVID LAROCHE: When you do podcasts, how do you it? Do you prepare your podcasts or you start the microphone and record?
JB GLOSSINGER: Yes, basically, what I do is… I'm a walking encyclopedia. So I'm saying that I only work 20 minutes a day. That's how I really work. But the truth is, I read three books a week. I'm constantly on my Kindle. I'm constantly reading books. I'm constantly out in the environment meeting people, interviewing successful people, and connecting with people. That's what I do.
So to say that I work … is a little untruthful. So to sit down and do a podcast or what we call a “coachcast” is very simple for me because I have all the knowledge. I plan that week out and I've already studied.
So it's like, okay, these are the points I want to hit today. And, literally, we're going into the weekend so I don't record on the weekend. So, on Monday, I'll be ready with stuff that happens on the weekend.
Does it make sense?
So I'm always ahead of the curve.
DAVID LAROCHE: So do you schedule one week’s content?
JB GLOSSINGER: Yes, and I try to do it the same day or the day before so it's always fresh. I don't try to record them all on Monday and say, “Okay, I'm done.” I just don't think that's valuable to my member base. They need my best energy. And so, one is really powerful—one a day.
DAVID LAROCHE: One a day.
JB GLOSSINGER: Yes.
DAVID LAROCHE: It's amazing what you do. Do you focus on a goal for each podcast? How do you do it?
JB GLOSSINGER: Yes, that's the way I organize it, good question. I set up a topic for the week.
DAVID LAROCHE: For example, can you…
JB GLOSSINGER: For example, next week is going to be why you fail.
DAVID LAROCHE: Wow! Is that a true example?
JB GLOSSINGER: Yes, it's a true example.
DAVID LAROCHE: I will listen to it. I love that.
JB GLOSSINGER: Monday is going to be why you fail which is my organizational day, Monday. So I'm going to go over the conditioning aspect and how you get all these things in your mind.
Then, Tuesday is our personal development day. And so, I might talk about consistency and, normally, that's a personal development topic.
On Wednesday, it's a metaphysical or a deeper topic, something that really makes you think. So I'm talking about who you are in the mirror when you look at the mirror.
Thursday is a business topic so I'm talking about cash flow and the importance of cash flow in business.
And, on Friday, I'm talking about abundance and prosperity and money beliefs.
So, Monday is organization; Tuesday is personal development; Wednesday is deeper metaphysical; Thursday is business; Friday is prosperity and abundance.
And then, I base it on the week’s topic. So why you fail, obviously, the conditioning is Monday, then consistency, not being consistent; and understanding who you are is a critical component in failure or success. Cash flow is huge in business, as you know. And then, Friday is money beliefs and why you don't have money.
So I compartmentalize that and I'm ready for next week already, and it's Friday. So there will be things happening this weekend that will be giving me things to put in those coachcasts next week.
DAVID LAROCHE: That's great, good organization, I love that.
JB GLOSSINGER: Thank you. Well, it's the seventeen hundred of them. I hope I'd be organized by now.
DAVID LAROCHE: Yes, I hope so.
According to you, what could be the mistakes we have to avoid about mindset? What could be the mistakes we have to avoid to grow in life or in business?
JB GLOSSINGER: I think consciousness is a big issue. Now, it's a deep word, where your mind is, because, in today’s world, I kind of get down on the people that speak about time management. … about time management; you need to chunk your days down.
I think that's gone. I think it's about focus management right now and focusing on your consciousness. We have iPhones. We have text messages. We have YouTube. We have Internet. We have Facebook. We have all this stuff going on all the time that it's really hard to stay conscious.
And what I mean by “conscious” is aware of what's really going on. We tend to get stuck in the future.
We're thinking, tomorrow is going to be better than today; next week is going to be better than today.
And we lose today. And today is where the power is to be successful.
So, what's really important about mindset is doing something every day to get your consciousness back which is to wake up and say, “Wow, I'm here today” instead of losing two months or three months where you're somewhere else and then recognizing the fact, “Wow, where did those two months go?”
For me, one of the big things is getting out of that mind that's like, wow, I'm going to have this Ferrari and this five-bedroom house, and banking in your head like I did all my years in the company and really focusing in on what you can do today that's great to make a big difference.
And do that every day. If you do that every day, you're going to be successful. It's simple. Because you're conscious; you're in it; you're not somewhere else.
DAVID LAROCHE: When you work, you are focused on your work and not on YouTube or all noise.
JB GLOSSINGER: Exactly… or some noise or you're thinking about tomorrow or you're thinking about the fight you had with your partner, your wife. Or you're just distracted. We live in an era of distraction.
Just go to the mall. You walk around in the shopping center. People aren’t there. They're worried about their Gucci.
They're not wrong. I love great things. I have an Omega watch on. I've got great cars. I mean, I love great things.
But I'm not into my things. I'm not in the mall so much that I'm avoiding today.
And so, what we've got to do is be able to get in the moment and as Brian Tracy says, “Eat those frogs.” Do the difficult things and enjoy this process because the story and the process is the story. It's not the end result.
But most people just want the end result and that's where it hurts them in their success in business because they just keep focusing on the end results instead of enjoying this entire process which is beautiful. The process is beautiful.
DAVID LAROCHE: The process is beautiful but how can we learn to see how beautiful it is? Do you understand what I mean?
JB GLOSSINGER: Yes, totally. It's tough. I mean, there are days when I don't see it. I'm a guy who teaches this, and there are days I don't see it.
That's why you have to do the consistent mental work whether they're books or listen to something like I do morningcoach.com or listen to mp3s. You've got to get something positive in your mind that's different than the news that's coming in from your professors or your peers and other people.
You've got to get something that allows you to have that belief inside because we all have those demons. Every one of us has demons that say, “I'm not good enough. I'm not successful enough.” Or we cover that with ego which is “Oh, yes, I am; yes, I am” but there's still that self-doubt.
So you've got to do that private work. You've got to step back and do your own soul searching alone which is with a book or with an mp3 or with an audio program. They're critical in success.
DAVID LAROCHE: So you do podcasts but you advice your followers to listen to other audio books and to read books.
JB GLOSSINGER: Yes. I could never produce enough content. I'm one who believes you can learn from everybody. There's no reason to just listen to me. I never wanted to be a guru. I'm not that type of person. I'm just a regular guy who’s putting great energy in the world. I believe in one percent improvement every day and if you just focus on that, you just enjoy life…
DAVID LAROCHE: Small baby steps every day…
JB GLOSSINGER: Yes, you'll be successful. It's not difficult. I think we overcomplicate it so much. It's like “I've got to listen to this guy; I've got to read this; I've got to do that.”
No. It's just step by step, day by day.
DAVID LAROCHE: Cool. I love your message. I have two questions to ask you because I believe a lot in mindset in everything. That's why I asked you a lot of things about the mindset.
I have a lot of followers and clients who have fears. I have fears, too. Do you some advice on how to overcome fear?
But before that, I would like to know if, currently, you have a fear.
JB GLOSSINGER: You know, it's funny. I will say I do and I don't because I've learned to just let go. And I think that's one of the hardest things that ever was in my life. It was to let go.
We were talking earlier how I played golf every day. And that was hard for me. I'm Type A. I've got to go out and I've got to go after and make it happen.
I used to sit on front of the computer like 16 hrs a day, and what really helped me was going out and letting go. And so, I do have fears but I don't. I've learned how to let go of that.
Just go out and live because, you know what, tomorrow is going to come no matter what happens. And when you live like that, it's not like sex, drugs, and rock and roll. It's not “Woo-hoo! Let's party!”
No, it's about being able to say, okay, whatever happens happens. Let's learn from it and let's continue forward and release. And that's a very deep and very difficult thing for a lot of people because they hold on to everything.
DAVID LAROCHE: Cool. I have another question because I think it blocks a lot of people. Do you, sometimes, have a bad mood?
JB GLOSSINGER: Yes.
DAVID LAROCHE: I think that maybe one thing that can help a lot of people… how do you switch to good energy?
JB GLOSSINGER: You should watch me watch a soccer game or a football game. When I watch sports, I get in a really bad mood, sometimes.
I think there are times when you're just going to be in a bad mood. You can't be the cheesy “hey, I'm happy.” That's just not life. There's death. You're going to lose family members. Business is going to fail. That stuff happens. It's part of life.
It's the way that you address it. I mean, you take some time. If you need a day, go be angry for a day. But time it. Don't let yourself wallow in self-pity for more than that.
We're all going to have those times when we're down. So, be down. But, then, come back to something, again, the audio or something that's going to help you get back up on your feet.
DAVID LAROCHE: Cool.
JB GLOSSINGER: We're all going to fall down. I think it was Les Brown who said, “Fall down ten times and get up eleven.”
When you prescribe to saying, “Oh, you can never feel negative” or “You can't be sad” or “You can't be fearful,” no… that's life. You're going to have those things, so just let them be.
DAVID LAROCHE: I think maybe it is the bad consequence of the person who feels, sometimes. I don't know how to say that in English. Maybe the people, sometimes, don't allow themselves to be in a bad mood, The fact that they don't allow it is worse.
JB GLOSSINGER: I agree. I mean, we beat ourselves up. The people who are probably watching are really after it. I'm sure your audiences are awesome people that are literally going… and we're our worst critics. We're the ones that beat ourselves up the most.
People who are watching us right now aren’t the people who are going to say, “Ah, life sucks. I'm done. I'm going to the beach.”
That's not who’s watching this. The people who are watching this are like, “What's this guy telling me that's going to take my business to the next level? How can I do this?”
And, you know what, they're thinking also like, I can't feel bad; I can't make mistakes.
I mean, we're our worst enemies, right? So you've got to be able to let that go. You’ve got to realize you're a human being, sometimes, and you're going to make mistakes; and it's okay. That's what's great. You need to fail fast. That's what I say. It's in my book that I'm working on now. You need to fail fast.
So go and fail. Make it a part of your life. You fail. So what? Move on. Learn from it.
DAVID LAROCHE: Right. Cool. I have a short question to ask you, so short answer. What is your favorite book?
JB GLOSSINGER: Wow! I wish I could give you a short answer.
DAVID LAROCHE: Maybe the first one or the one that helps you a lot to change your mindset.
JB GLOSSINGER: I would have to say The Power of Now by Eckhart Tolle. I think the first part of that book is amazing. I'm not big into the second part, the pain body. I know it should be short. I'm sorry. The first part of that book is magic.
I actually can consider that first part of that book as sacred text. I believe it's spiritual. So I believe that The Power of Now is just a tremendous book as far as opening your mind up.
DAVID LAROCHE: He is an awesome guy. We've been trying to reach him. It will be amazing when we meet him.
JB GLOSSINGER: Good stuff.
DAVID LAROCHE: What is your favorite audio book?
JB GLOSSINGER: Favorite audio book—I would have to say, again… I would have to go back to some of Napoleon Hill’s stuff like Think and Grow Rich.
DAVID LAROCHE: Wow! It's amazing. You know what, we did maybe 15 interviews from the beginning of this … and everybody said, “You have to read Napoleon Hill or you have to listen to Napoleon Hill.”
Yesterday, we were walking in the streets and a woman said, “He's a coach of NBA players.” So I ran to him and I did my interview in the street. And he said, “You have to read Napoleon Hill.”
JB GLOSSINGER: Success leaves clues, right?
DAVID LAROCHE: Yes, it's amazing.
JB GLOSSINGER: Yes, success leaves clues. There's a reason. I mean, there's a reason that's successful, and Napoleon did a wonderful job of presenting the mental stuff that you need to get through.
DAVID LAROCHE: Cool. What is your favorite movie that helped you?
JB GLOSSINGER: My favorite movie, I think, for everybody, in general, is The Matrix because I believe that we live in the matrix and that's the conditioning that we have today. I believe that's real.
And it's the TV and the news and the all that stimuli and the advertising that's going into people’s minds. And my job with Morning Coach… what I do is help unplug people from that matrix.
DAVID LAROCHE: Cool. That's a good metaphor. What is your favorite commitment to yourself?
JB GLOSSINGER: I think my favorite commitment to myself is keeping it real. When I started in my life, I really became egoic. I got into corporate and I wanted the cars and the houses, and I thought I was going to be this big guy. And I wanted the dream life so that everybody would say, “Oh, look at this guy, look at this guy.”
DAVID LAROCHE: Wow!
JB GLOSSINGER: And so, getting rid of all that and just keeping it real has been the best thing in my life. It's hard now because a lot of people want to come and hang out and chill. And I wish I could be with everybody. I love everybody. My goal is to have a million friends.
But it's really hard living around that many people. It's hard. So it makes it difficult now that things are really starting to go where I wanted them to go that day but actually being real and just being myself.
DAVID LAROCHE: Cool. I love your messages. I'd like to go back on your podcasts. Do you have a structure? Do you follow a structure in your podcasts? Maybe a story, example, exercise…
JB GLOSSINGER: I don't. I mean, it's really stream of consciousness. It depends. I do like to put stories in there.
I took up golf so I'm like, “They're tired of the golf stories” because it's all about my life. I like stories. I think people like stories.
So when you're putting content out there, I think being yourself is so critical and using your stories. There are stories every minute. Like I said, keeping a story list of stuff that happens that you can use later when you need it is critical. I have this huge list of stories.
DAVID LAROCHE: Cool. Julie would like to ask you two things. I'd let her come.
JB GLOSSINGER: No problem.
DAVID LAROCHE: And I come back for my last question. It is a weird question.
JB GLOSSINGER: Whatever, you guys, need. I love it. There are no weird questions.
JULIE: JB, my first question is about education. How do you think we could improve education?
JB GLOSSINGER: Education is a tough one because the problem is the system. The system with education is an issue. What I mean by that is, especially in the United States… let me go with the United States’ educational system.
They tell you to go get a degree and to go get a job, right? So nowhere along the way has anybody talked about belief or wealth building or helping somebody find what they're truly passionate about.
So, my issue with the whole educational system is that it's great that you're getting education but where is somebody really helping somebody find out what they're passionate about? Where is somebody helping them guide them towards their dreams?
And our system really doesn't want people to live their dreams. They want them as part of the system. It's not a bad system. It's not good or bad; it's just a system.
So that's my issue with education. We have a lot of people going into education thinking they want to be a doctor. Why do they want to be a doctor? Well, because they're going to make a lot of money and that's what they want to do.
Do they really want to help people? Do they love it? Are they passionate about it?
So, I want to see people get into things that they're really passionate about. That's what would change education.
JULIE: Great! Thank you. And my second question is about your vision. How do you see this world in a better version?
JB GLOSSINGER: Part of my vision with what I do is to help the world move to a different consciousness. I personally believe there's no need for war. There's no need for hunger. Really, there's no need for disease. Those things should have ended a long time ago. We have the consciousness and intellect as a species to do it now.
But we're battling over oil or fighting over resources. It's time to evolve our consciousness.
So, with my little community that's starting to grow and grow and grow, that's what we're trying to do. We're trying to put out that message that “You know what, as a species, we need to elevate our consciousness.”
And, to be honest with you, it's either going to happen and it's going to be awesome and we're going to elevate our consciousness or we'll cease to exist. I mean, we will end up killing ourselves or we'll just overpopulate, and it's not going to work.
I'm not a doomsday guy but we either have to elevate our consciousness or make changes. It's very simple.
JULIE: Okay. Do you have some tips to start to change one’s consciousness?
JB GLOSSINGER: Yes. Just to wake up, get out of the conditioning, get out of the day to day. You're in the minutiae. Get out of the misery. Understand that as long as you're alive, life can be great.
I know that sounds Utopian and like, “Oh, all flowers and roses,” but the truth of the matter is, that's the truth. If you're alive, you can make a difference.
And maybe it's not in your life but it's to that child over that that needs a little help or maybe it's to that family across the street. Maybe that's why you're here.
So if we'd all just focus in on making a little bit of a difference in everybody’s lives, the consciousness will start to change.
JULIE: Okay, thank you very much.
JB GLOSSINGER: No problem.
DAVID LAROCHE: Great. I have two questions for you.
JB GLOSSINGER: Okay.
DAVID LAROCHE: I would like to begin. Do you have life lessons that you would like to share to the youth?
JB GLOSSINGER: In life…
DAVID LAROCHE: Life lessons.
JB GLOSSINGER: For me or just in general to the people?
DAVID LAROCHE: Do you have children?
JB GLOSSINGER: I don't have children yet.
DAVID LAROCHE: Okay. Just life lessons you would like to share to the youth to help them to be successful, happy…
JB GLOSSINGER: I understand. I think the first thing is to get a personal development program in place, something that you're going to do on a daily basis that's going to better yourself. That's the first thing.
And then, end the cycle of violence and what I mean by “ending the cycle of violence” is try to be more compassionate; try to be a more positive energy to the world; try to open a door for a stranger; try to walk in other people’s shoes.
I know it's tough out there. I mean, I'm a straight, hard, cold person, sometimes. I am.
But we've got to start to have more compassion and start to put better energy into the world. And we do that by growing ourselves and bringing a little bit of a better attitude to the world and becoming more successful yourself.
DAVID LAROCHE: To inspire…
JB GLOSSINGER: Yes, to inspire others. The only way that you really make change to those around you… people always come to me and say, “JB, I've got this uncle who is just angry or my brother or my wife who is just angry and I'm trying to change them to be a little more positive.”
Well, the only way they're going to change is to see you becoming more positive, to see you becoming more successful. Eventually, they're going to say, “Oh, wow, what are you doing? Maybe I need a little bit of that.”
Success leaves clues.
So, my thing is get a personal development plan together. Do something every day. Work on yourself. It shows metaphysically that you believe in your own value.
Start valuing yourself and get out there and live your life and live your dreams. Go out there and produce.
It doesn't have to be some great thing. You don't have to cure cancer. Maybe you just invent a new paper clip. Maybe you just open a door for a stranger. Maybe you help somebody cross the street.
But do those things. That's what we need in the world. We need everybody’s greatness.
I'm selfish. I do what I do because I know the more people I help bring their greatness to the world, the better my life is. So I want to see people be great.
And we all have the opportunity to do that. People will tell me, “JB, that's not true.”
No, it's true. Everybody has the opportunity to do something great. It doesn't have to be this huge thing. It doesn't have to be becoming a multimillionaire or a billionaire. You don't have to do the next Facebook.
Just be you and contribute to the world and bring your best everyday and enjoy this freaking process because it's awesome.
DAVID LAROCHE: I love what you're saying. It's awesome.
My question… I have to explain my question before I ask you. My goal is to touch people in a way that they aren’t touched by other programs. You know, we take action for two reasons, avoid or to reach some things.
A lot of programs and I help people to reach success and happiness and something like that.
My question will be on how to become a loser. My question will be on how to become an average person because I would like to touch them in what they do. Do you understand my question?
JB GLOSSINGER: Yes.
DAVID LAROCHE: And I will make a funny video of the best keys of each interviewee on how to become an average person, unhappy, and how to become a loser.
Do you understand?
JB GLOSSINGER: Yes.
DAVID LAROCHE: Are you ready?
JB GLOSSINGER: Yes, I'm ready.
DAVID LAROCHE: So, JB, I have a question for you. It is a serious question and I would like to help people to reach that—how to become an average person, how to become unhappy, and how to become a loser.
Do you have some strategies, some tips? And, you know, I will try everything you give me.
JB GLOSSINGER: I love it, I love it. Of course, there are a lot of things you can do.
I think the first thing is just to eat as many Doritos as you can, eat as many processed food as you can so you have absolutely no energy.
DAVID LAROCHE: Okay, no energy is the first step.
JB GLOSSINGER: Yes, so you don't want to have any energy. Then, you want absolutely no direction in life.
DAVID LAROCHE: No direction.
JB GLOSSINGER: No. So you don't want to think about why you want to do things; you just want to do them.
DAVID LAROCHE: No purpose, no goals…
JB GLOSSINGER: No purpose, just reckless abandonment. Just go after it. Don't write anything down. Just do it.
So when you wake up and you want to go to the beach, just go to the beach—just total spontaneity, just off the cup, no direction.
DAVID LAROCHE: No direction.
JB GLOSSINGER: No direction. And then, finally, stop reading. Just totally stop reading and…
DAVID LAROCHE: No books.
JB GLOSSINGER: No books, no audio programs, just totally watch TV. Watch movies and TV as much of the time as you can.
DAVID LAROCHE: Thank you very much. You are helping me to become an average loser.
I would like to be the best loser. Do you have a last tip to become the best loser ever? I'm in the United States to grow. So help me to do that.
JB GLOSSINGER: Well, I think the next step would be just to sleep.
DAVID LAROCHE: Ah, sleep, okay.
JB GLOSSINGER: Sleep as much as possible. Eight hours is good; fifteen hours is the best.
DAVID LAROCHE: Thank you very much.
JB GLOSSINGER: No problem. I hope it helps.
DAVID LAROCHE: Yes, you are helping me.
JB GLOSSINGER: Exactly! Cool.
DAVID LAROCHE: It's funny.
JB GLOSSINGER: Good, good. Cool. Are you, guys, good?
DAVID LAROCHE: Yes.
JB GLOSSINGER: Okay, cool.
DAVID LAROCHE: I have a last video without me.
JB GLOSSINGER: That's good.
DAVID LAROCHE: What could be the key factors of success?
JB GLOSSINGER: What are the key factors of success?
DAVID LAROCHE: Yes. You can speak about what you want—mindset, marketing, expertise. Say what you have … and you have two minutes. Say what you want. You are used to speaking.
JB GLOSSINGER: Okay. Yes, as you can tell. I do this every day.
DAVID LAROCHE: Perfect. What are the key factors of success according to you?
JB GLOSSINGER: I think there are a lot of keys. I think we have to define success. To me, success is having that peace inside of your heart. So, yes, it's great to have the finances; it's great to have the energy. But when you feel that peace inside, you're truly successful.
And that's going to allow you to free your mind to, then, generate the revenue and all the by-products of that success to come in.
So, the key things are, first, establishing a reason why you're doing things in life. Get that deep “why.”
And then, really work on the mindset making sure that you're staying positive and that you're moving towards that “why” because what happens is, when you start seeing the “why” and you're excited about it and you start moving towards peace, all the other aspects take care of themselves—the money, the career, the relationships—because you're in alignment.
So, my big key is to get was I call “aligned,” and that means “get a mission.” What is the reason that you're living your life? What are you going after?
And that can change. It doesn't have to be this … mission. But get that mission in place.
Then, look at your values. What's really important to you? What are the things that are going to make a difference?
For example, when I was in corporate, freedom was my number one value and the reason that I wasn’t having that much success in corporate with myself with peace was because I wanted to be free, and I was working 60 hours a week.
You've got to be able to have the right value. So understand what your values are. Align with that mission.
Finally, set some goals or objectives to go after that mission. And what you want to do is you want to set goals that are in alignment with those values and mission.
And what I find is when I'm working with people, a lot of times, their goals aren’t in alignment with those values and that mission. They want to go change the world, yet they want to make millions of dollars.
And they can do both of those things but the values don't align with all those above.
So it's deep, yes. Is it hard? Yes. But that's what makes successful people successful. They do the daily work to get to the point where they have alignment between their values, their goals, and their mission.
DAVID LAROCHE: Cool. It's awesome.
JB GLOSSINGER: Okay, good enough?
DAVID LAROCHE: Yes. I would like to have a testimonial or an endorsement. Do you prefer that I question you or…
JB GLOSSINGER: Yes, what do want me to say as far as… you help me out. Like I said, I'm very laid back.
DAVID LAROCHE: Yes. Say what you think. [inaudible] 0:39:29.8
JB GLOSSINGER: Yes, so let me get your [inaudible] 0:39:32.7
DAVID LAROCHE: David Laroche.
JB GLOSSINGER: Laroche. Okay, I want to make sure Laroche right.
DAVID LAROCHE: In French, we say, “Laroche,” but every American say, “Laroche.”
JB GLOSSINGER: Laroche, okay. David Laroche.
DAVID LAROCHE: Say it the American way.
I'm David Laroche. I'm a motivational speaker. I talk a lot about self-confidence because I think self-confidence is the first step to take action. That's why I help people to become more confident. And the other reason is because I was shy.
JB GLOSSINGER: Great, I love it. So it's like a 20-second… David Laroche is an awesome guy, brings great energy…
DAVID LAROCHE: It's ready.
JB GLOSSINGER: I just want to tell you that I'm here in Miami with David Laroche and I want to say he's just an amazing guy. He's got amazing confidence and I think that's important when you're teaching others and bringing that energy to the stage.
DAVID LAROCHE: Sorry…
JB GLOSSINGER: Tell me when you're ready.
DAVID LAROCHE: Yes, it's perfect.
JB GLOSSINGER: I'm here in Miami with David Laroche today and I've got to tell you that he's just an awesome person—very dynamic, and very confident.
I think what's so important about being a motivational speaker and a teacher as David is, is to live what you teach. And he does.
And I think that's the best thing I could tell you. When you're looking for great teachers whether it's confidence or motivation or success, you want to find people who are living that. And that's what David is doing.
DAVID LAROCHE: Cool. It's awesome. I love that.
JB GLOSSINGER: Cool, brother. No problem. I've done this before.
DAVID LAROCHE: Sorry.
JB GLOSSINGER: I said I've done a few of these before.
DAVID LAROCHE: We can do a picture. It would be funny to send you a picture.
JB GLOSSINGER: Yes, that's cool.
DAVID LAROCHE: With the beautiful sea…
JB GLOSSINGER: Yes, that would be cool. Do you know Sebastian, too? You've got to send him an email, too. I helped Sebastian write a whole budget one night.
DAVID LAROCHE: I know him but I don't have his personal…
JB GLOSSINGER: Is he successful over there? Does he do pretty good with his business?
DAVID LAROCHE: In France, yes. He does a lot of…
JB GLOSSINGER: The dating stuff, right? Doesn't he do relationships or dating?
DAVID LAROCHE: Currently, I think he stopped to do dating. He does a lot about marketing.
JB GLOSSINGER: Oh, marketing, okay.
DAVID LAROCHE: He does a lot about marketing and how to do a launch.
JB GLOSSINGER: He does a Jeff Walker stuff in France a little bit. Okay.
DAVID LAROCHE: Yes, it's marketing.
JB GLOSSINGER: Okay, launching. Product launch formula.
DAVID LAROCHE: I love marketing but I prefer…
JB GLOSSINGER: Jeff is not in L.A. I could you an interview with Jeff but he's not in L.A. Jeff is…
DAVID LAROCHE: Denver, right?
JB GLOSSINGER: Yes, he's in Colorado, but I'm thinking where he is this week.
DAVID LAROCHE: If you can introduce me, I can do an interview by Skype.
JB GLOSSINGER: Yes. I know a lot of the guy. I just don't hang with him anymore, you know.
Jeff I know really good.
I know Chris Knight really good from EzineArticles. I don't know if you know Chris but he's an Internet guy.
DAVID LAROCHE: Chris?
JB GLOSSINGER: Chris Knight.
DAVID LAROCHE: No.
JB GLOSSINGER: He's a good guy. He's not a motivational guy, though.
DAVID LAROCHE: Yes, … we were with Connie Gordon.
JB GLOSSINGER: I know Connie. She's a speaker here.
DAVID LAROCHE: Yes, … We interview the athletes. The goal is to show to the youth that it's the same mindset to succeed in life and not in marketing … but not a creator.
JB GLOSSINGER: Yes, Connie is cool. I know a lot of the speakers down here because I'm in it but I'm not. I wish Randy was here. My good friend is Randy Gage. He's one of my best friends.
DAVID LAROCHE: Randy Gage?
JB GLOSSINGER: Yes.
DAVID LAROCHE: I'm not sure but I think I am interviewing …
JB GLOSSINGER: He might be in Australia right now. But let me know. If you want to do a good interview with Randy, let me know ahead of time. Randy is one of my really good friends—Jeff and Randy. Randy is a close friend of mine.
DAVID LAROCHE: Cool.
JB GLOSSINGER: So let me know how it goes. And then, if you need access, let me know. He just sold everything in Miami. He was here but he just sold everything because he got … this place in Miami Beach.
DAVID LAROCHE: Oh, Randy Gage!
JB GLOSSINGER: Yes.
JB GLOSSINGER: He didn't want to do it. Oh, that's right.
DAVID LAROCHE: I talked to him but he didn't want to do an interview.
JB GLOSSINGER: He’ll be back soon. He’ll do one soon.
DAVID LAROCHE: But he introduced me to… a lot of people introduced me so…
JULIE: Larry Winget.
DAVID LAROCHE: Larry…
JB GLOSSINGER: Larry Winget, yes, he knows Larry good. I know Larry pretty good, too. So, did you interview Larry?
DAVID LAROCHE: Yes.
JB GLOSSINGER: Larry is pretty good.
DAVID LAROCHE: And, in July, it's awesome for me because it was my first book, I will interview Tony Robbins.
JB GLOSSINGER: Yes, that's cool. I haven't even met Tony. I've never met him. I'd like to meet Tony.
DAVID LAROCHE: Yes, he's awesome. He's tall.
JB GLOSSINGER: Yes, he's a big guy. I don't know. You get to meet all these cool people. That's what's fun.
DAVID LAROCHE: I will send you the video on how to become a loser. I think it will amaze your list.
JB GLOSSINGER: Cool. I've got a big list.
DAVID LAROCHE: It is a funny video for me to do.
JB GLOSSINGER: Yes, that's what you need to do. Have fun stuff out there. Get it viral; get it going. And just be real. That's what works.
When people try not to do that other stuff, it’s like it's fake. It just doesn't work and people see that now. People are too smart. So, it's cool.
DAVID LAROCHE: And it's amazing because, you know, my English is improving so it's easier for me to talk and…
JB GLOSSINGER: Your English is fine. It's good. Like my wife, you have an accent. My wife has an accent. She always says, “My English is terrible.”
“Your English is fine. You have an accent.”
It's one thing to not speak the language; it's another thing to have an accent.
Now, my Spanish sucks but I can get by. So I'm getting better.
DAVID LAROCHE: If you are understood, it's okay.
JB GLOSSINGER: That's all that counts. And English is a tough language. It's got so many stupid rules. It's tough but it's good.
Are you, guys, partying and going out tonight?
DAVID LAROCHE: No.
JB GLOSSINGER: You're taking it easy, yes.
DAVID LAROCHE: It was a pleasure to meet you.
JB GLOSSINGER: That's cool.
DAVID LAROCHE: And if we come back to Miami, I would love to… we have another interview… …
JB GLOSSINGER: We do some meet ups once in a while. I'm just starting them like Lewis is starting to do where we're getting Morning Coach people together. So if you're ever in town, I'll let you know.
And then, if I go over, if you're over there, I'll shoot you a message because we're doing some meet ups over there. My groups are starting to get together. It's all about support and positive energy. So, it's good.
People are starting to… we're mobilizing like we're getting people together and they're starting their little groups. They're telling other people and starting their little groups. So, it's cool. We've got this really cool community thing going on.
We've been online but, now, it's time to go offline because once you meet people, it's totally different.
DAVID LAROCHE: Yes, I think so. That's why we are coming.
JB GLOSSINGER: Yes, it's great. And not everybody wants to do it. That's what's crazy. So if you really get people offline, all of a sudden, they commit. They start working.
We've got a cruise we're doing, just a party cruise, just a fun cruise. We're kind of doing the opposite of what most speakers do where it's this all-day event; you sit in a hotel room.
We're doing unusual things like you get together and I speak for an hour, and then it's just like networking: “Let's get to know each other. How can we help each other?”
So, it's cool stuff.
I'll get you involved in some of that. You've got to meet Lewis, my right-hand guy because he keeps everything organized. I'm normally just out like blowing in the wind and then he keeps all this stuff going.
DAVID LAROCHE: Yes, it's cool.
JB GLOSSINGER: Yes, it's a pleasure to meet you. It's nice to meet you.
DAVID LAROCHE: Can I have your email because I only have your Facebook…
JB GLOSSINGER: Yes, get my email, the private one. I don't come down here much. I don't party anymore so I don't come to Miami that much. I live on the beach 30 minutes north of Fort Lauderdale. It's a little less hectic than this. It's not as crazy down here.
DAVID LAROCHE: We did an interview with Seth Godin. It was awesome.
JB GLOSSINGER: I saw that. I like Seth. I've actually met Seth and said, “Look at what I've done.” I sent Seth an email after tribes and I said, “Dude, I'm the guy who did the podcast and just started building a tribe.”
And Seth sent a bunch of stuff back, “Man, that's awesome. That's really cool that you're doing what you're doing,” because I took a 15-minute podcast, now, I've built a community, which most people are thinking that I'm just going to podcast and try to get advertising money.
Do you know what I mean?
And I thought differently. I'm like, man, if I have 200 people listening and if I can bring those 200 people together, more and more and more. My issue was when I got the 12,000, I started trying to get advertising there like “I'll give you $500 a month.”
I'm like, what am I going to do with $500 a month. At that point, I decided to charge and I asked my members and they said 20 bucks a month is a good point.
So every 5000 people is a million dollars in just residual income. So, for me, it's about just getting the people in and then providing enough value for $20 a month. It's a no-brainer.
So we're building mobile apps; and, now, we've got the community and, now, we're starting to expand offline and the whole thing is “hey, just stay with us. What's 20 bucks a month? It's a couple of Starbucks coffee.”
And so, that's my business model. We're just going to keep scaling up until, one day, we have a million people. A million people is 20 million a month.
So, we've a ways to go for that but we'll get there.
DAVID LAROCHE: And if we can help you do that…
JB GLOSSINGER: Just on the opposite side, my dream is to plug people in that I like into the community because if you have a million people and you write a book, it's really easy to sell a million books.
And so, the people that I like is like, “Hey, this is somebody I like,” and that helps people. That's really helping people and that helps people get their start and it helps them to keep going.
So that's my dream. My dream is to build this huge community of positive people who are putting great energy out in the world.
And it's happening. It's crazy.
DAVID LAROCHE: Can we promote something for you, maybe a book?
JB GLOSSINGER: Just Morningcoach.com. If you want to, tell people to check JB out. We have a seven-day free trial. I'm a non-sales guy. We don't sell. So it's like try it out for seven days. It's 20 bucks a month. And if you like it and you're positive, then, jump in there.
I'll send you, guys, links so you can get in there. Email me and I'll make sure you've got links so you can get into the community. You can see the people and what they're doing.
DAVID LAROCHE: Cool.
JB GLOSSINGER: Yes, it's cool. We've got a kind of a cheesy beta Facebook book. Right now, we've got a long way to go but, at least, people are commenting and friending and sending messages back and forth. So it's getting there. We're going to have a full-blown community soon.
We're doing our mobile apps right now so people can take a picture and share it. So get them off of Facebook onto something that's a little more positive. That's what we're doing.
DAVID LAROCHE: Yes. I would like that I love the interview.
JB GLOSSINGER: I'm glad to come down. It was fun. I had a blast. I think this is my car. And like I said, just something rang true and I said I'll go down and do an interview. That was cool. Your presentation … with Seth. That was cool. Keep doing it. You keep doing what you're doing. You're going to have tremendous success in this business.
Are you in the NSA or FSA? Do you do anything with speakers’ associations?
With what you're doing, you should look into that. Google National Speakers Association…
DAVID LAROCHE: I know this association but I don't connect with them.
JB GLOSSINGER: It's not the best organization in the world but with what you're doing, it's a good place to be.
I spoke at it a couple of years ago and I'm not as active in it as I should be. But it's a great group for what you're doing and meeting people. Larry is in it; Randy is in it.
Tony is not. Canfield and some of the big guys aren’t in it, but there are some good people in there that you could meet.
And they have a meeting in Philadelphia this year…