DAVID LAROCHE: Hello Achievers! Today, I am with a new amazing guy. He would answer my questions. He's the author of Chicken Soup for the Soul. If you don't know his books, you have to buy his books because they're so amazing. He's an inspirational and motivational speaker, trainer; and he's also an entrepreneur. He has sold 500 million books.
He is Mark Victor Hansen. He's with me to answer my questions.
MARK VICTOR HANSEN: I'm delighted to be here.
DAVID LAROCHE: How are you today?
MARK VICTOR HANSEN: More than wonderful! Thank you.
DAVID LAROCHE: Perfect. I have a lot of questions for you but before I do that, I would like to know your story. Why and how did you co-create this book? Can you share, first of all, your story?
MARK VICTOR HANSEN: I never thought about it but my mother was a great storyteller—amazing! We'd go on a vacation; I'd come back; and I'd go “She went on a better vacation than we did.” I've got four brothers. I don't know where she was but it wasn’t where I was.
And I learned how great a story was. It was a pedestalic moment. I've listened to the great inspiring speakers, literally, all over the world like what you are doing right now because I started when I was about your age.
Dr. Jack Canfield and I got together and decided to do this. It's a long story so I'm going to be brief on it. We decided to do it and 144 publishers all said, “Hit the road, Jack.”
I said, “Look, it's okay. We don't like him, but I'm a nice guy.” That's not true. Jack’s great. But it was a funny line, I thought.
Anyhow, we had a little publisher take us and I said, “We'll do cartwheels if you sell 20,000 and buy them at $6 dollars each.” So they were robbing us and continued to do that, as a matter of fact. But we sold the books.
I set all the goals for the company. I did a whole set of tapes, How to Think Bigger than You Ever Thought You Could Think. So I said, “We'll be the first ones ever to sell a billion books.”
Well, that's impossible but you’d break it down and break it down. So we said, “We’d sell 150,000 by Christmas.” We came out 20 years ago exactly, June 28, 1993. We sold that. And then, we said we'd sell a million and a half. In a year and a half, we did a million and three and not a million and five.
And then, the next year, we'd sell five million, and we did; and then, ten million; and, now, we're at five hundred million.
My goal is only halfway done. I still think I'm young. I'm going to live to be 127 with options for renewal, so I've got a long life ahead for me.
My plan is to sell a billion books. Nobody has ever done it. If you go online, you can find that my critics say it's not doable because no one’s done it.
Well, nobody ever ran a 4-minute mile before Roger Bannister did. And when he did, 119 people did it the next week.
I'll sell a billion books because I believe there's a new university. I think Singularity University said, “Everybody should have a project that possibly affects one billion people.” That's only one-seventh of our population; and then the next 20 years, our population goes dangerously high—12 billion.
I'm not against people but I am for alternative energy. When energy goes up, industrialization goes up, and population stabilizes. It's automatic. You don't need birth control. You don't need anything. It's just a different state of mind. But most people don't understand demographics. They don't understand a lot of stuff that I teach that is very heady stuff.
DAVID LAROCHE: In the book, The Success Principles, Jack tells a little bit about how you convinced him to work with him.
MARK VICTOR HANSEN: (laughs) He told me I'm in that book 159 times. Good for me!
Jack and I have influenced each other. We've had a mentor-mentee relationship. Obviously, he went to Harvard and I'm just a street kid who went to a public school, did pretty well and got with a lot of Harvard guys. I studied with them.
I taught Jack how to do dramatic stories. We've got a brand new 20th issue book. I was reading it last night and reading what Jack wrote, and I didn't get a chance to edit it because we have different reflections on what happened, which is true.
Until 2000 years ago, basically, everyone knew the world was flat, right? And, now, suddenly, in 1968, we had astronauts going to space. They look back, and say, “Ooops, it's not flat; it's round. We're not going to fall off the edge of the earth.”
Each of us is going to have his or her perception.
DAVID LAROCHE: What is your perception?
MARK VICTOR HANSEN: My perception is that I taught Jack how to do these stories because I had a great and inspiring teacher who is the dean of speakers, Cavett Robert, whom I pedestalized. I've got 44 super mentors including Jack.
Jack and I were sitting at breakfast where he’d talk and he’d had people ask, “Do you have that in the book?” and it hit him in the head. But even when I read the story last night, the first stories were all stories I gave Jack.
I thought he found him; and I thought, that's not exactly accurate, Dr. Canfield. I found those stories and he said, “I want to do this book,” which had a silly title at the time; and I won't even go into that because he doesn't like me to do that because he didn't … that.
So I said, “Let's do it together,” and he said, “Well, I've got these 70 stories.” I said, “Most of them, I gave you so let's look at it that way, pal. Let's do it together.”
He said, “You find 26 more stories,” because when I was a student of Ashford, India (you see all those pictures on the wall), we learned that 101 is a sacred number; and then, when I was working on my doctorate, I was with the smartest guy, Bucky Fuller, with 15 doctorates from Harvard and everything—writing poetry, cosmogony, cosmology, epistemology, stuff you and I have never heard of.
And I had a 4 point at a time. I've never heard any of those things when I studied and stayed with Bucky for seven years.
Anyhow, I'm a master of synergetic-energetic geometry, Bucky’s mathematics, which is triangulation based. In numerics, 101 is sacred. So they said, “Give me 26 stories.”
We did it and we put together the book. It took us about three years. We wrote the model and we had to start with discernment, first of all, of the seven points.
The first one, it has to cause instantaneous behavioural change, so if you read it, it got you!
Number two, it's got to cause goose bumps and chilly bumps; and it goes through all those things.
So Jack and I sat there and did the model. We said, “This is the road and these are the curbs. It's got to fit this to do it.”
And so, we get a thousand stories and find one that would work for what our model was.
Obviously, the model worked because I'm sure we've had a billion readers. In China, where I worked, we sold 300 million books. In China, our books passed along by about 12 … because there's no money.
A free enterprise is just starting. It's only seven or eight years old so it's a brand new phenomenon.
And the people don't have money for books and there are no bookstores yet except in Shanghai and Beijing. Hangzhou and all those places don't have bookstores. They’re getting it a little bit electronically.
And most of Africa doesn't have bookstores except for a little bit of Kenya and a few places.
That's what happened. That's how we started. We did it, and we were a perfect dream team. If you want to succeed, you've got to have a team together to get your dream together.
DAVID LAROCHE: And I would love to know how you managed your role in this project because, I believe, you didn't do the same thing. Did you do the same thing? How did you do it?
MARK VICTOR HANSEN: Jack is an educator and I'm a business guy. So we synchronized on what our skills were. Jack was a Latin scholar in high school and a top one in a nowhere place called “Wheeling, West Virginia.” I came out of a nowhere place called “Waukegan, Illinois.” So we both came out of nowhere and decided to be successful.
And then, he said, “I don't know if we'll sell one or a million.” I said, “Well, then, let me do it because I've already written down that we're going to sell not a million but a billion. So let me decide the goals and get it going.”
I've been successfully selling greeting cards and every other dang thing since I was nine years old because my parents were Danish immigrants, basically, and they didn't have a lot of money. I had to buy my own clothes and everything. So I thought, I'll figure out how to sell this.
We decided to study all the best people. So I interviewed the 101 bestselling authors for fiction and non-fiction. We did Scott Peck who had made $40 million dollars and who had been number one for 12 years with a book called, “A Road Less Travelled.” It's a great book that everyone ought to read.
He said, “Do this.” And so, we put yellow stickies on a wall at Jack’s office; and we had a thousand ninety-four to-dos from the bestselling authors: Dr. Wayne Dyer and Barbara De Angelis and all our dear friends, men and women, fiction and non-fiction.
DAVID LAROCHE: Wow, it's amazing!
MARK VICTOR HANSEN: Yes, it was amazing. And we decided to write it as a business plan; and we still got kicked out from all those business offices. We were not kicked out. They were polite but… and I thought, God, all these guys…
Most of the people in New York went to Harvard, Yale, Wharton, or Stanford; and I thought that Jack is a superstar at Harvard and they should accept him.
We were at the Harvard Club and all; stuff that I thought I'd never get to I got to visit. And then, he offered me a job at Harvard once I became a world bestselling author.
And he said, “Sixty.”
“You mean a month.”
He said, “No, a year.”
I said, “My staff’s overhead is two million before I open the damn door. I just can't afford to… you, guys, are kidding.”
I said, “What did you get at Harvard?
They said, “Prestige.”
I said, “I promise you that all these people that you see in that picture there, they don't think eating prestige works for them and their family. I need real cash so I'm not working and teaching in Harvard.” So I had to turn it down.
I'm in total admiration. Jack is a genius. In answer to your question, I guess, I went too far. He is the best fine editor. In the old days, we had to hand in a real book. Then, suddenly, we could hand in a disc. Now, we'll just wire it to the publishers. And they never have to edit it again because Jack is good. And then, his placement of stories was perfect.
What he said to me was, “I can read a story and say, ‘It doesn't flow; it doesn't flow.’ I can change all that and make it work because I'm pretty masterful at storytelling and I'm not changing what you're saying, just changing how it's sequences and edit out stuff that is totally irrelevant.’”
And so, we put that together.
Jack is a master of putting together the books and I had all these contacts. We paid for the cover that's called “Designed Dress” even though it had sort of like a Campbell soup. Campbell Soup became our partner because I'm really good at marketing. So Campbell Soup put us on 600 million Campbell Soup cans where you open up the label and it had three stories inside. Then, some of the money went to charity.
I said, “Look, Jack, we're going to be big. We've got a partner with the biggest…”
And he said, “Who are the biggest?”
I said, “Well, the biggest are going to be Campbell Soup and Coca-Cola” at the time.
Now, Google is eight times bigger and I'm doing some stuff with them. But back then, these were the two biggest guys.
With Coca-Cola, we were on the side of 50 million Diet Coke cases for six months; and we did what’s called a “sampler,” a little book with three or four stories in it that was on the top of the Diet Coke case.
And our research showed that Diet Coke people read books; Coca-Cola drinkers didn't read books.
And I thought, wow, that's interesting.
So our book was on the side with Nora Roberts. Her book was called, “Hidden Riches.” Jack doesn't know any of this because he was never at those meetings. I did all that. I'm the marketing guy although reading his literature he says he's a marketing genius. I thought—I don't think so.
You asked, so I'm telling you what my position is. You ask Brian or anyone else.
Our book was called “Chicken Soup for the Romantic Soul” which is a great title; and we immediately went to number one because a lot of people don't read the newspapers and they didn't see that we were number one. And if you look at the walls here, we've been number one with Chicken Soup 58 times.
And you say, “Wait a second. You've got 258 titles. Why?”
Well, we're not going to be number one with Chicken Soup with the Canadians; so we're number one in Canada. We were number one in Singapore for the last two or three years.
They're not going to show up in the New York Times bestseller list because nobody in their right brain has figured out how to get a global list yet including electronically, and I own the biggest electronic company for books in the world called “Hansen House Publishing.”
DAVID LAROCHE: Wow! You are amazing.
MARK VICTOR HANSEN: No, I'm normal. That's the problem. Most people think that people who do something are amazing. Everybody is supposed to do something.
DAVID LAROCHE: You did amazing things.
MARK VICTOR HANSEN: Christ said you're supposed to have a life that's abundant. You're not supposed to hide your light under a bushel. You're supposed to let your radiance show.
I'm not here to amaze you. I'm here to say, “Hey, look, I want you to stand up and beat on your chest and go do exulted things. You and I are supposed to live and, metaphorically, be kings or queens of our own life dominion, and then go out and inspire others to do the same.”
DAVID LAROCHE: Thank you for correcting me about that.
MARK VICTOR HANSEN: Here's the problem with that. If I get an audience to think, God, he is most wonderful, what happens is they get less and I get to be more. That isn’t the goal. The goal is we've got to get seven billion people thinking on the planet about your job and my job as speakers.
Your job is not only to inspire them to wake up to their greatness but, then, get them to go out and inspire everybody else to wake up to their greatness.
Our job is not to be, “Damn, I'm good!”
You're supposed to be good but you're supposed to help them find their divine destiny because most people are living below their privilege. And if you're living below, you can't help anyone even that level, much less above.
No offense intended to the politicians and friends in Germany which I see on TV today being as dumb as our American politicians which insults me because we've had great founding fathers who knew ethics, who knew consciousness, who knew awareness, and said, “Hey, look, we're going to make America the greatest country in the world.”
Right now, America is anemic. And I'm a proud American, but we've got people who aren’t thinking, who aren’t doing, and who aren’t taking the right actions because we can no longer think American-centric or French-centric or Chinese-centric.
There's only one planet. We are humans, and we've got to take care of all of us; and we've got to quit polluting it.
In America, we had a town called “Dodge City.” You watch our cowboy movies or Clint Eastwood whom I just had dinner with a couple of days ago.
We had three feet of horse manure because they had no cleaning, so they moved the city 20 miles away like in Beijing where they're moving the city 400 miles.
Dump! It doesn't work. You can't move pollution. You've got to change pollution and not have it from the inside out. You change the thinking inside and it will change the world outside.
Right now, people’s thinking is wrong and they grab it and get it from me which is what the guys in Washington are doing. We've got 40,000 lobbyists and 400 leaders and one president, none of whom are thinking right as far as I'm concerned.
I did a whole book with Jack called “Aladdin Factor,” which is basically “you ask right and you get the right results.” But if you ask stupid questions, you're going to get stupid results. If you ask questions like, “How do I get enough for me?” and “I don't care. I'm a congressman or senator, I'm going to get lifetime health care, but I think we ought to have health care for everyone.”
Hell, no, we shouldn’t have health care for everyone.
Our goal starts in the Preamble—life, liberty, and the pursuit of happiness. It doesn't say “happiness of pursuit.” It doesn't say “life, liberty, and health for everyone.”
I can't afford to feed you for the rest of your life or take care of your health. I don't know if you're going to take care of yourself.
And 90 million Americans have diabetes because they're too freaking lazy to exercise.
I get up at 5:30 and exercise for an hour. I'm not responsible for you but I'm responsible for me to be, at 65, the healthiest guy you've ever seen. I can get down to a hundred pushups right now. Can you do a hundred pushups?
DAVID LAROCHE: Yes.
MARK VICTOR HANSEN: Oh, good! I don't know if you can, though. I hope you can do ten, though.
DAVID LAROCHE: I know what you're saying. You feel what you're saying. It's great!
MARK VICTOR HANSEN: That’s right. That's what speakers are supposed to do. They're supposed to have a destination but they've got to have the inspiration and the perspiration to get to it because there are a lot of people who need to be uplifted and we need soul healing and upliftment; and most speakers come and say, “Well, I'm going to get a big fee and walk in and talk and maybe I'll sell some books.”
It's great at one level but the universe can't be grateful for you because we have a higher mission, a higher purpose.
DAVID LAROCHE: Yes, let's talk about that. What would be your advice for the people who are following us as to how to reach a goal, a big goal?
MARK VICTOR HANSEN: If you're going to have a big goal, you've got to have the macro like you go into the clouds and say, “Okay, God, what is my divine destiny?”
And mine is to make the world work for a hundred percent of humanity, so I'm going to do the best I can to inspire you, and then you're going to go back to France and you're going to be uplifted; and maybe you'll hit some of the regular people because I believe in bottom-up today marketing.
I'm close friends with Dr. Muhammad Yunus, one guy, in the poorest country in the world where nobody is eating, Bangladesh, who gets a hundred million women out of poverty. And he does great statements like “Poverty belongs in one place only—a museum.”
We have no reason to be impoverished except we've got people who are into greed; and greed and avarice have no limits.
We've got to have people understand that you've got to get into an abundance consciousness to really have abundance; and you've got to be vibrating that; and when you're vibrating that, you attract it because there's more than enough for everybody for the first time ever in the planet. Thanks to consciousness and technology.
We could grow enough food to feed everyone; and, yet, we've got people starving. Oh, God!
I got Jack to do this and he was dragging and kicking.
We have a charity tied to every book from the beginning of the book; and one of them is Feed the Children which feeds a million kids supplemental food around the world… our dear friend who’s been in … , Larry Jones, because I handle the charity part of our business.
Everybody needs to have a main business where they make enough money to take care of them and their family; and they've got to have what Muhammad Yunus teaches as “social business” that just takes care of whatever the charities are that you believe in. We've got a couple of them.
But I believe in economic freedom and economic literacy for all so I'm teaching that. I have foundation that does that, and I have a company that takes care of it. We'll send you the clicks on all this. I've got your email so I'll send you.
I own the Richest Kids Academy because we've got to teach every kid to take their entrepreneurial dream and turn it into results.
DAVID LAROCHE: Yes, it's amazing. My next question is about you and some kids. Before I do that, I would like to know how to define a precise goal. Do you understand me? A lot of people are setting goals but they're too blurred. How do you have enough motivation to reach it?
MARK VICTOR HANSEN: It's a great question. Goal setting is goal getting. So what I teach is that you've got to write, at least, a hundred and one goals, and that's called a “good beginning.”
I personally have in writing 6000 goals. Now, there's only one other human being that has over 6000 goals in writing. And my goals are serious goals. You see, I've climbed Machu Picchu. I've climbed Fuji. I've climbed Whitney. I've climbed Kilimanjaro.
These aren’t little goals. These aren’t goals that take 10 minutes.
Now, Bryan Tracy is the only other guy I know who has climbed some of those things.
DAVID LAROCHE: You were talking about goals.
MARK VICTOR HANSEN: Everybody needs to set goals. I teach that you need, at least, a hundred and one goals, and that's called a “good start” because you've got to have health goals, family goals, social goals, spiritual goals, recreational goals—goals that you know you can achieve.
Goals have got to have three levels to them. Most people do “anyway” goals which I call a “C-goal.”
“I'm going to do this, anyway. I'm going to go to work every day, and I'm going to get my salary, and then come home. I'm going to smash beer cans on my head and throw them in the back of the SUV and then go camping this weekend again with my wife and kids, neighbors and friends.”
You know you can do that.
“B” is a little bit stretched. It's 10, 20, or 30 percent more.
But you need to have some “A” goals, goals that you know are going to push you to the edge and the fiber of your being.
One of our five kids just graduated cum laude here at University of California, Irvine; another one is graduating a dean’s list over at Chapman. And these are good schools and hard schools.
But my little daughter was screwing around in school (but just graduated cum laude) the first two years; and I said, “We're taking you to a real school; and you're going to get challenged by mostly agents that have all been the best of class.”
And, immediately, it woke her up because unless you're doing “A” goals, unless you play tennis (I play tennis) with somebody better, you don't get better. Unless you're lifting weights with somebody who is stronger than you, you don't get stronger. Unless you start hanging out with people who are the best in class, world class, you don't get to be world class.
And that's what you're doing right now. You're interviewing all my peers who are unequivocally the best in class. Every one that you named on the phone is like a close friend. I've got them on my cell phone.
DAVID LAROCHE: I know that.
MARK VICTOR HANSEN: We're all peers and we all know where each other’s strengths and weaknesses are, and we can tell you.
DAVID LAROCHE: The first advice is to set “A” goals, top goals that are so important for you and you will have the motivation to take action every day to reach them.
MARK VICTOR HANSEN: It's got to be what you want. It can't be what your mom wants, your dad wants, your boss wants, your supervisor wants, your manager wants. It's got to be your heart’s desire.
I wanted to speak and talk to people who care about things that matter that would make a life-changing difference; and I wanted to make a difference that makes a lasting legacy with my words, my thinking, and my communication in the companies that I own and the businesses that I participate in.
DAVID LAROCHE: Wow! Is this the kind of statement you repeat every day?
MARK VICTOR HANSEN: Yes. I own them but in terms of my biggest goal, it's to make the world work. How do you make the world work?
You've got to have two things. You've got to have enough energy and you've got to be able to do creative energy because …
And number two is you've got to have enough education, and I'm part of a lot of universities. But the biggest university we're part of is probably going to be the world’s biggest free university; and it will probably have the first billion students ever called “WEU: World Education University” in Palm Springs.
I was with the chairman yesterday and I said, “Here's what we've got to do to make this thing work, and it's going to be really sticky. It's going to be a lifelong education. Everyone’s going to do it. We're making education cool.”
And most education is not cool. (laughs)
DAVID LAROCHE: I have a problem now because I would like to ask you too much questions. I have to choose.
MARK VICTOR HANSEN: Good.
DAVID LAROCHE: We are talking about a topic I care about. We will talk about kids after.
MARK VICTOR HANSEN: Okay.
DAVID LAROCHE: What do you think about people who have a lack of self-confidence? Do you think we can set a top goal or an “A” goal without self-confidence?
MARK VICTOR HANSEN: Everyone needs self-confidence. Self-confidence is self-confidence— self-generated. But it's generated reflected on another person. Therefore, if Jack and I hadn’t worked together as a mastermind team… I'd say when one and one get together, they get the power of eleven, if you look at that, right?
Some days, I had inspired him because he wasn’t feeling up to it; some days, maybe I wasn’t up to it, and he had inspired me. But the goal was so big that we're going to have the world’s bestselling series. That was a macro goal.
Then, it was broken down into little parts, so we're going to write the book; then, we're going to edit the book; then, we're going to do our cover on the book; then, we're going to sell the book.
And while everybody turned us down, I said, “In the worst case, we'll sell them ourselves. We'll sell and publish which would have been a lot more profitable, but we didn't see that at the time because it wasn’t easy to do distribution. Today, anyone can distribute but you've got to be able to create a platform.
And then, we said, like I said, “We'll sell this many—a million and a half in a year and a half; and then, five million, ten million, and a hundred million, and a half-billion.”
I've got all the plans written out to sell a billion. Unless you show me something that I'm totally unfamiliar with, of all the people you've interviewed, not one of them has a plan written to sell a billion books, not one.
Therefore, they won't sell a billion books.
DAVID LAROCHE: Why according to you?
MARK VICTOR HANSEN: Why according to me?
DAVID LAROCHE: Yes.
MARK VICTOR HANSEN: By the way, if they did, they would have sold more books because the spiritual law is real clear. The Old Testament says, “Write a thing. Make it clear. It shall be established unto you.”
“Shall,” spiritually speaking is definite or certainly.
I know all the authors’ numbers that you've interviewed, and some of them do a book a quarter, but not one of them even planned on selling a million.
One of the women you interviewed was my houseguest for six hours a couple of days ago. We started with breakfast with my wife and I and her husband, and it went forever. She's a brilliant woman.
I said, “Show me your goals.” She didn't have them.
I can show you all my goals in writing, and you need to carry your goals with you wrapped in a hundred-dollar bill. And because I think the highest color is purple, and you see that these are read every day.
DAVID LAROCHE: Why is it purple?
MARK VICTOR HANSEN: Purple is the highest color for God. If you look at the rainbow, the top of the rainbow is always going to be purple because it's the highest color in the electromagnetic spectrum.
DAVID LAROCHE: Your website is purple.
MARK VICTOR HANSEN: Of course. It's purple and yellow, the highest two colors.
I'm so happy, and then it goes through very specific goals that are signed by my wife and me.
We look at this at breakfast, lunch, dinner, and, most importantly, before you go to sleep at night because your subconscious never sleeps.
Originally, it was how many books we were going to sell and how we were going to sell them; now, it's got some other issues with it.
But the point is, if you don't have goals in writing and can show them to me, they're useless. You say, “I've got them in my mind.” No good.
DAVID LAROCHE: I'm writing a book on self-confidence because I was shy.
MARK VICTOR HANSEN: No. (laughs)
DAVID LAROCHE: Yes, I was shy.
MARK VICTOR HANSEN: By the way, you ought to write as your subtitle, “I was shy.” Titles have got to be heart; subtitles have got to be head.
I think your title has got to be “I was shy” because I don't know what percent of you are shy but I'm going to say 40 percent. I just picked up a number—30 percent, whatever.
But what happens is if you're shy, you live less than your full privilege that I've been talking about.
DAVID LAROCHE: Yes, that was the case.
MARK VICTOR HANSEN: You felt bad about yourself. And, yet, you're good looking. You've got bright, shiny eyes. You're, obviously, very smart. You're hip. You've got it together, and you're French.
DAVID LAROCHE: (laughs) I'm French. If I have to do a plan for this book to sell one million books in France and ten million books worldwide when I translate it, what do I have to put it in my plan to do that? It's my first book.
MARK VICTOR HANSEN: It's a good start.
DAVID LAROCHE: Ten million and one million—and you said to just interview the bestsellers.
MARK VICTOR HANSEN: Interview all the bestselling authors. Ask how we did it. But you don't need to know how to write because you can get editors cheaply. You can get university people cheaply. You can get Freelance and Elance and Idictate and all that stuff available for basically no money.
So don't co-author unless you need a co-author to write with. Jack and I needed to co-author and be 50/50 because we helped each other; and we did sweat equity; and we both put up 140 grand to make it happen because our publisher gave us zero. We didn't pay for publicity. He, now, says, “I did all this.”
Anyhow, so you plan on doing it yourself and if you do it yourself, keep the direct mail database. Database is everything. That's saleable. And make sure you own the trademark.
“I was Shy” is a heck of a good title for a book.
“Self-confidence” won't sell. There are a lot of books on self-confidence. It doesn't sell. Go look at them. I can name four authors who have got self-confidence books—zero sales. You interviewed one of them.
DAVID LAROCHE: So according to you, I don't have to write a book on self-confidence?
MARK VICTOR HANSEN: No, you need to write it and you need to do it. Here's one, two, three, if you do Brian Tracy—seven hundred prints on self-confidence.
Make it three and make it easy, and then do subsets. Make it so easy because if you make it simple, then, people will do it. If you make it hard…
What did I do? I just said, “Do a three by five card.” Write “I'm so happy” because you're programming yourself all the time.
“I'm so happy I'm going to write a book on self-confidence. I'm going to have it done in a year. I'm going to sell a million within a year.”
Don't give yourself more than a year. Your subconscious figures out how to do whatever you believe you're going to do. And then, you see pictures of all the stuff I'm going to do like on this magazine cover.
Jack and I did a picture. We wiped out Dr. Scott Peck’s name and put Chicken Soup of the Soul on the New York Times bestseller list; and then, it was Mark and Jack.
We did that. I put it up at Jack’s mirror in his office and my mirror in my office; my home and Jack’s home. I did all that because the subconscious believes… your mind is all images.
So if your image is “I'm shy,” you say “shy.”
One of the three principles has got to be how to control the images in your mind. You've got to change the images to “I'm resolutely strong. I can stand in front of an audience. I will not crumble.”
I'll just tell you in advance. You're going to sit with somebody… like with the first guy I was sitting with to speak, I said, “How did things go?” he said, “It's going to be worse. I lost two million dollars.” I'm laughing. I shouldn’t be laughing.
“I lost two million dollars yesterday. My wife left me. She took everything, the house is empty.”
I was empathetic rather than sympathetic. If you're on a rocking boat and he's throwing up and you're sympathetic, so you help him and get him anti-nausea pills, ginger, or something or the bracelets. Do they really work because it uses your acupuncture points?
But if you empathize, you start to … and I thought, I've got to talk to 200 people and this guy just told me the world is caving in. We're in a recession and there's no hope.
And I was going, “oh, my God” because I wasn’t strong enough yet to go and lead an audience when somebody led me down like that.
So you've always got to make sure especially when you go to talks, you put up your show, just like a medical doctor, if he or she is smart, they put up their shield… especially in college.
We did a book on Chicken Soup for the Surviving Soul, 101 ways to beat cancer. Now, doctors don't like it because we say, “Laugh your way healthy.”
And they go, “Oh, my God, they'll kill our business. We can't sell chemo with that.”
Anyhow, if they had integrity, they would sell our book and give it to everybody. We still sell 20,000 every week. Everyone is getting cancer because they're so dumb they believe they should get cancer.
I don't believe I should get anything. I don't get sick. Why would you program being sick? Why would you program to be shy?
Somebody told you you're shy—your mother or father, brother, uncle, aunt.
DAVID LAROCHE: Yes.
MARK VICTOR HANSEN: The minister, priest rabbi—whoever the hell it was who said, “You are shy.”
Excuse me, are you talking to me?
And you need to make fun of being shy now that you're out of shy. But you need to also grab everybody’s hand in the audience who are shy because they don't want to be shy. They don't want to hide behind the curtain. They don't want to wet themselves so they've got to go up and talk and do it before a meeting. They don't want their knees to go like this.
And the minute you get to speak and understand that it's not you but you're doing it for them, then, it doesn't matter. The guy can say whatever he said. His business went to hell. Too bad for you, pal!
If you really listened today and you learned to think right, talk right, and act right, you're going to get the right results right here and right now and rebuild your business. You start today because there is no tomorrow. The only time your vibration is alive is now.
Yes, you're alive when you're born but you can't be there except in memory. So the only thing we've got is right now. What are we going to do with “now”? We're going to revector. Does that make sense?
DAVID LAROCHE: Yes, it's great.
MARK VICTOR HANSEN: And it's the same for shy; it's the same for getting rid of the alcoholism, drug abuse, poverty, bankruptcy, sickness, low life…
DAVID LAROCHE: Everything!
MARK VICTOR HANSEN: Yes, being a whore or whatever it is. I mean, you can get out of it. I'm not saying any of that wasn’t true but that was yesterday. Now, what are we going to do today?
DAVID LAROCHE: Yes. Just before you said to me that you discovered 40 common points of each bestseller, I would love to know maybe 10 common points you've seen in bestsellers.
MARK VICTOR HANSEN: I will give it to you. You can show it. I'm not hiding anything. Obviously, you've got to have a magnificent title. And so, Jack and I went into our respective meditation. We've been studying with Dr. Eric Erickson, a psychiatrist and hypnotherapist. He said, “Give yourselves a thought command.”
It's the same thing Napoleon Hill did. I'm sure you've read Think and Grow Rich.
DAVID LAROCHE: Yes, it's amazing.
MARK VICTOR HANSEN: Napoleon Hill was going to have the first title, “How to Make a Boodle with Your Noodle,” which is a stupid title and it wouldn't have sold. So his publisher said, “Come up with a title at two o'clock.”
So Jack and I said… I think the cliché was a monster bestselling title. We each said it 400 times. We said we’d wake up at four o'clock.
Chicken soup, in the United States, is what your mother or father gives you when you're sick to get well. Now, we own Chicken Soup and we're in 2007 grocery store chains right now around the world.
Originally, we're a subset of Campbell’s; now, we own our own. So it's going to be a big business.
I got us into licensing because I said, “The only way you're going to market is if you license.” We sold 168 million dollars with the dog food last year, the Chicken Soup for the Soul dog food.
One of my daughters is becoming a vet. She's an evolutionary biologist and the guys from Diamond Pet Food came here and they said, “Well, we want to do this.”
I said, “Look, I've got animals on my land here and my daughter can heal any animal. But here are the rules. I've got four dogs out of all these animals. We got a little heavy in chickens.
Number one, it's got to be organic; number two, the dog has to like it. You asked what the rules are, that's why I jumped from titles. Sorry.
I see that I went too far. I'll go back. At least, I never forget anything. How’s that?
And when I drive away in a few minutes, I'd go, “I should have told him this.” (laughs) And I have fun all the time.
Your life purpose is to enjoy, and it's the same with every speaker.
We said, “You've got to do all this stuff.”
I've just been with Purina, the biggest dog food maker and they have the best packaging, the best looks, the best placement, the best sales force. They've got it everywhere. They have the best advertising. And it went to number one in one month. The second month, it came to zero.
The president came in and said, “Why didn't it work?”
I said, “The dogs don't like it.” (laughs) So I said to him, “The dogs have got to like it.” And, now, we're becoming the number one dog food because all four dogs love Chicken Soup for the Soup dog food. And for everyone buys it, the price is lower; the packaging is better. All that stuff has to be there but you've got to have a product that people like.
Now, back to the book, why did I go there?
Because we had a book that we knew would work; we tested the book; we got feedback on the book. When we did our third book with Jack’s sister, Kim Kerberger, we tested it against 12,000 kids at Nickelodeon. That's big here. It may not be in Europe. I don't know.
But we said to the kids, “Here are the 250 stories. Jack and I have read a thousand stories to find each of these. These stories are kids’ stories. Tell us what works, doesn't work. Be critical.”
And, like we said, this means “call your mother.” And the kids crossed off and said, “Don't moralize to us.”
So we said, “Oh, we didn't see that coming.”
So we crossed that off. Do not call your mother. (laughs) We didn't put that in there. And nobody gets that kind of feedback because an author… we learned from Ken Blanchard who taught Jack at Harvard.
Did you interview Dr. Blanchard?
DAVID LAROCHE: No, I would love to.
MARK VICTOR HANSEN: You can call Ken (Dr. Blanchard to you) and say that Mark and Jack sent you. It will be fine. But Jack went to Harvard with him and Bill Cosby and Al Gore.
Ken told us, “Feedback is the breakfast of champions.”
We had 12,000 kids read Chicken Soup for the Teenage Soul and say, “This paragraph works; this doesn't make any sense; this isn’t clear to me.”
DAVID LAROCHE: Wow!
MARK VICTOR HANSEN: I went back. I edited the first; Jack edited the second. We made it perfect. Now, you say, “How good is perfect?”
We sold 19 million in the first year and our publisher said, “I've got kids and they buy CDs, concert tickets, and clothes. They ain’t buying your book.”
Well, we sold 19 million books. Hello!
Every time he said it wouldn't work, it worked. So I was glad. I mean, I said, “Jack, this is the barometer. Forget what he said. Listen to what I'm saying. Listen to what 12,000 kids said. They said this is going to be the hit of all times!”
Why? Because kids have nothing to talk about!
So what you’d want to go after the shy market and you'd want to go after the shy market at different age discriminations. You'd want to do it by gender discriminations. And they're not only two, male and female. In our country, you've got TV shows that show that there are all kinds of genders, right?
So you can go and look at all those, but start with female because they buy all the books; then, do male. And then, do it age appropriate at 25 to 45.
“I was shy. How do handle it if you're shy in college; how to handle it if you're shy in high school; how to handle it if you're shy in junior high school; how to handle if you're shy in elementary school so you can handle a bully that is, obviously, going to be attracted to you because you're shy.”
DAVID LAROCHE: Wow!
MARK VICTOR HANSEN: Now, who markets, Jack or Mark? You think Jack could have discerned that? No, don't show that. Don't ever put that in there.
DAVID LAROCHE: Okay.
MARK VICTOR HANSEN: (laughs) When you're doing a title, when you're doing a book, you have to have your discernment. We said, the title. We said you've got to have the subtitle and you've got to have feedback before you could do a book because most books are edited by an editor and the author. It's not enough! You want it edited by the marketplace.
Nickelodeon was our marketplace; it was kids, teenage kids—I mean, age appropriate from 11 to 17. And they said, “This doesn't work; this doesn't work; this doesn't work.”
And choo, choo, choo… get rid of it.
And we scaled it on a scale of 1 to 10; and we didn't do anything in the book that wasn’t a 10. Now, we wanted 10 plus, plus, plus which is a story that you'll remember for the rest of your life like when you're reading Jack’s book, he says, “Puppies for Sale,” which I gave him. It was written by our dear friend, Dan Clark. Dan and I are close friends and Dan did a lot of stuff with us.
The point is, you hear that story. I can tell that story to you now. I know all the Chicken Soup stories; and that's one thing that always amazes Jack. He said, “How the hell do you remember every word?”
I said, “We both read them seven times. How the hell do you not remember?”
He said, “Because I put my mind on the next thing.”
I said, “No, that's not it, Jack. You are looking for punctuation and grammar which is critical because you get to do that. But I'm looking for… a book is a book; but, then, there's the print in the book; then, there's the understanding of the book; then, there's the abstraction understanding of the book in a comprehensive cosmic sort of way.
That's my strength. It's abstracting it and saying, ‘Does this stuff work? Is it congruent? Is there a marketplace for this?’”
We're told that the cancer book wouldn't sell, but it just keeps selling because people with cancer who are smart… most aren’t smart about it; they go to the doctor and say, “I surrender; I've got a tumor; kill me with chemo.”
And you go, “How the hell stupid are you?”
Chemo kills almost everybody. The first line we have in the book is, “Every cancer doctor, 100%, die of cancer.”
Why? I read a quote every day and I recommend that to you. One of them is, “What you think about comes about.”
In the Old Testament, it says, “As a man or women thinketh in his or her heart in the deep, innermost subconscious mind, so is he or she.”
If you think about cancer, what are you going to die of? Duh!
Do you want to go to somebody who’s going to die of the thing that you're going to get cured?
No, you'd want to go somebody who is a healer. Does that make sense?
DAVID LAROCHE: Yes.
MARK VICTOR HANSEN: You'd want to go to somebody who has healed shyness. That's you. I wasn’t shy. You can see that. As a matter of fact, I'm bombastic. I'm just the opposite of shy. I was shy in a former life, maybe. (laughs)
DAVID LAROCHE: You are an encyclopedia.
MARK VICTOR HANSEN: I am what?
DAVID LAROCHE: An encyclopedia—do you understand what I mean? It's a collection of books that explain everything.
MARK VICTOR HANSEN: The books that explain everything. Well, I've got plenty of years left to live.
DAVID LAROCHE: Yes, you have another fountain in your mind.
MARK VICTOR HANSEN: I do. So do you, and you're going to have a heck of a lot more after this trip. Haven't you imploded a lot … And it has expanded you, right?
DAVID LAROCHE: Right.
MARK VICTOR HANSEN: Now, you've got to take it, distill it, and make it applicable. With Chicken Soup, they're simple stories. Now, we write for kids. We write for people at a seventh-grade level.
Now, Jack and I are both doctors, but we write for people who don't get it. And we don't use the word “doctor” except when I tell he's a doctor because I want you to make sure when you talk to Canfield or Dr. Ken Blanchard that you have respect because you're not a doctor yet, are you?
DAVID LAROCHE: No.
MARK VICTOR HANSEN: You haven't got a PhD. The point is you need to go in with respect.
But the point I'm saying is, we don't put “Doctor” because my minister, Dr. Norman Vincent Peale, a guy who sold 25 million the first year of The Power of Positive Thinking said, “If you put that on there. You'll sell 25% less.”
Now, understand 25% less of 500 million books is a 125 million books. I can't afford not to sell that many books. It just is bad business, and I'm the business guy; and I'm very proud of it because an entrepreneur takes a low value and makes it high value to the marketplace, to the future. They create a fortune for themselves and help everybody.
The most unselfish thing to do is to be very successful. Selfish people are unsuccessful and are tight and stingy. I'm a lot of things but I'm generous because I know I'm going to create more.
DAVID LAROCHE: Yes. I would like to talk about kids and the youth.
MARK VICTOR HANSEN: We've got to finish up in 10 minutes.
DAVID LAROCHE: Yes, okay. You were the recipient of the 2004 Visionary Philanthropist for Youth Award. Do you have some life lessons you would like to share to the youth to succeed in life and to become happy in this life.
MARK VICTOR HANSEN: What do I want to share with the youth? I won the Horatio Alger award which you win in the U.S Supreme Court; you get it with Judge Clarence Thomas which is the highest court in America; and it's a gold medal and I've got it upstairs. I can get it out and show you.
But it means you'd come from rags, meaning, no money, to riches which I have (and getting richer.)
But we've been very philanthropic. “Philanthropic” means you have the love of humanity and you take care of your fellowmen because the Bible in Acts 1:8 says, “First, take care of yourself; then, take care of your spouse, if you have one; then, you take care of your kids.”
By the way, this is a responsibility that most people don't get. Nobody is teaching what I'm telling you, and this is the highest spiritual law.
Then, you take care of your business; then, your city; then, your community; then, your state; then, your country. And I'm going to place “I want to take care of the world.”
And I'm in a place which Solomon, the richest guy of all times who, at least, biblically speaking, was the first trillionaire—20,000 ships; 12,000 horses, a lot of wives, a little busy. He even had a black wife which really surprised the rest of the rabbis, I'm sure.
Queen of Sheba—a brilliant woman, who was smart enough to ask him the question, “How do you look through sand?”
Do you know how to look through sand? That was her first question.
How do you look through sand like at a beach—sand?
DAVID LAROCHE: You can't.
MARK VICTOR HANSEN: You can't? Glasses are sand. Silicon chips are sand. So sand has become the most abundant element that's useful.
The point is, Solomon said in Psalm 72, “Your job and mine is to be an influencer of influencers.” I'm trying to influence you and you're going to influence millions of people. It's not even a question because you're going to do really good edits on this film, right?
DAVID LAROCHE: Right.
MARK VICTOR HANSEN: And then, you're going to go out and promote it. I'll use a simple word. I was going to say “promulgate” but I don't want to stretch your brain too much with English words. And I understand. If I were trying to do it in French… I spoke French, Sprechen Sie Deutsch, Hindi-Urdu, and a few other languages, but not French very well. I only had one quarter.
The point is that you're supposed to have fun with this thing; but you're going to influence millions. So I am influencing you to influence other influencers.
And if I influence you right and say, “Wait a second. We ought to really take the high road.”
How is it that I take good care of myself but, then, we take good care of the world because most people say, “Well, I took care of myself and my family so I'm done.”
No, you're not done.
And most Americans are in debt so they're not done because unless you're debt-free, you're not stress-free. Most Americans think—well, my credit card still has a limit. I've still got checks so I can write checks.
And you go, “No.”
I mean, I own this whole building but it's debt-free. I don't know anyone who had any money on this building. I own this. But I'm going to sell it, perhaps, someday. But, right now, it's worth a million bucks.
The point is that you're going to influence a lot of people so my influencing you is more important than my going to talk to a thousand people today because you're going to go talk to a million and if I've had an effect on you, even that much, so a sentence gets to a higher ground, you're going to affect a million people and take them to a higher ground.
As are my peers—I really believe, of all the professions in the world, the speaking and writing professions are two of the noblest.
I think it's important to make money, and I make a lot of it; but I don't think that's an end. The important thing is how do we source and serve people and take them to a higher, better, more inspired, healthier, happier, more joyous and fully alive so they manifest their destiny.
The most wealth in the world is in a graveyard—people who didn't sing their song, didn't write their story, didn't create their business and didn't find the person that they love so much that their heart aches for that person.
Does that make sense?
DAVID LAROCHE: Yes. I have two last questions for you. I ask this from everyone. According to you, how does one become a loser? Do you have some advice?
MARK VICTOR HANSEN: I've never been asked that question. Jack and I were going to do a book on that, actually. We sat on my Jacuzzi years ago and drank wine and wrote 137 titles. I'd written a book called “Dare to Win” which Berkley bought from us. We re-did it. He did a little into it. And we were going to Dare to Win, Dare to Lose. And so, we did have that title all the way to number 14, and that series was going to be called “Dare to Know God”.
When you're writing a book… you asked me for the principles. One of the ten principles of the 38 is, don't do anything you can't sequel and prequel, meaning, do before and do after like Indiana Jones 1, 2, 3, 4; Star Wars 1, 2, 3, 4. When I read the books by George Lucas and Steven Spielberg…
I just told you way back in the conversations, “Shyness for Elementary Schools; Shyness for Junior High; Shyness for High School, College; Shyness for Adults; Shyness for 80-year olds; Shyness for Octogenarians.”
“Centenarian” means a hundred years old. There aren’t many of them so don’t write that first. (laughs)
You lose by, first of all, not seeing yourself having full potential. You lose by not writing down magnificent goals. You lose by not having a dream team, a mastermind team.
Jack and I would stand back to back while we're under attack by the publisher, under attack by the media, under attack by our spouses.
My ex-wife said, “You spend so much time with Jack. Why don't you marry Jack?”
And I go, “I like Jack’s intellect but I have no interest in marrying Jack. We're just trying to finish a project.”
It was a project that desperately needs to get done because we’re going to go serve a billion books and, hopefully, that will affect seven billion people in a positive, uplifting way because the book was written for the wounded heart. And everybody has a wounded a heart—a hundred percent.
So the person with the most wounded calls him or herself a “loser” and says, “I'm not good enough. I'm not worthy. I'm not capable. I don't have any talent. I don't have any dreams.”
But this morning, I was watching a video while I was exercising hard, then, I did a little yoga. But I was watching this video of a guy who broke his neck. He's a great speaker. You ought to interview him—Chad Jamison
His dad takes him up to another girl when he was a champion basketball player and makes him sit down with this woman who’s drooling and who has also broken her neck before he broke his neck 12 years before and said, “Do you have a mother?”
He said, “Yes, I love my mother.”
“Do you have a father?”
But the fourth question was, “Do you have a dream?”
Chad was captain of the basketball team and successful and good-looking and he had a “C” in the back of his leather coat. I don't know if they do that in your country. When somebody is good at sports, they give you $500-dollar jacket out of leather with a letter on it. His had the letter “C” and his dad said to this handicapped girl with cerebral palsy who can't move, he said, “He thinks that ‘C’ means he's cool.”
And he says, “What's your dream?”
And she said, “My dream? It's to be a cheerleader.”
She's totally handicapped. She can't even move in a wheelchair except to go like this and make the wheelchair move.
But because Chad’s dad was a great father, he said to his son who was captain of the team, “You will get the cheerleaders to do this.”
And he puts his hand on his son’s hands as a real father and a real leader, and said, “You'll get it done, won't you, boy?”
And she got to have little pompoms in her wheelchair and go like this and put one in her mouth and go like that to cheer for the basketball team.
She got to live her dream because a healthy guy didn't look down on unhealthy people.
You, as a healthy guy, are going to get a million people who are shy out of being shy. I grail … you to pull it off.
You're going to let them release that hidden splendor, the inventions that can't come out unless they wake up to their trueness. The songs, the books, the businesses, the hopes, the dreams, the love—you're going to release it because nobody is a loser.
DAVID LAROCHE: Yes, I think so.
MARK VICTOR HANSEN: One of the companies I'm working with right now just in America, to prove that… it's a big company; it's a billion-dollar company that I'm a principal in. I'm not the chairman; I'm just a director.
I said to the chairman, “Look, we have 14 million blind people in America. Only 17% of them can get jobs. That's not okay. We're going to take them in. And if I'm on your board, we're going to teach everything in Braille.”
And because of me, we're doing it.
We have 3.5 million people who are in wheelchairs. Now, my son is head of military intelligence over in Afghanistan right now, so I've seen a lot of his people. He's actually my son-in-law.
My daughter had to give away 350 flags for these guys who have died in Afghanistan. So this is Major flair who is military intelligence.
I said, “These guys have come back with no limbs because of a rock … Afghanistan, and maybe an imbecile in North Korea who now wants to negotiate with us which, I hope, happens.
We've got to be able to hire those military guys. They were brave. They served. They have kids and families to come back to and they can't get a job because nobody will hire somebody who’s an amputee or a quadriplegic. “Quadriplegic” means you've got no arms or legs.
We're doing that. I've got jobs for them now.
You and I are here to influence people. And I'm saying that you ought to do a book on shy for the blind.
I did a book with the world’s greatest marketer. Are you interviewing Jay Abraham?
DAVID LAROCHE: No.
MARK VICTOR HANSEN: Jay and I wrote a book together. I'll give you his phone number. But Jay and I wrote a book called “How to Grow Rich in Your Niche,” and this is a niche nobody’s looking at. And I tell you, go after the niches that no one will touch.
Why not talk to the blind? Why not talk to the hundred and million people who can't even afford a wheelchair because nobody will get them out of their shyness so they crawl around on their bellies because they can't get a wheelchair?
Do we have big problems?
There are no losers, just people who haven't been inspired by you.
DAVID LAROCHE: Thank you very much. You are surprising.
MARK VICTOR HANSEN: What did my peers tell you, that I was not very smart? Some of them say that; I know that. I've had people come up to me and say, “God, they said you weren’t very smart.”
I said, “I'm not actually. But if I get you to believe I am, that's all that counts.”
People ask, “Do you, guys, cry when you write the stories?” and it's always a dumb question as far as I'm concerned. But I say, “Look, if John and Mark don't cry, you're … ” And, usually, it's Mark who cries first. I give it to Jack, and then he's gone for a couple of hours and comes back.
You'll love Jack when you meet him.
DAVID LAROCHE: Yes, I think so also. It is a short answer. You have two minutes. My question is, according to you, what could be the key factors of success?
MARK VICTOR HANSEN: The key factors to success—number one, figure out what you really want in your heart of hearts; number two, it's got to be in writing. This is a spiritual law; it's not Mark’s law.
Number three, you've got to get a team to get your dream. A TEAM is an acronym for Together, Everyone Accomplishes Miracles. We've got to be in the miracle business because we've got exceedingly big problems with a population of seven billion and nobody is looking at the real numbers. We've got two billion people who can't even get one meal a day.
That's not okay with me. So we really need big goals. And it takes really strong, disciplined people to do it.
So you've got to figure out what you want; it's got to be put in writing; you've got to have a team to get your dream; and you've got to visualize it to realize it.
And I did a whole set of tapes on visualizing and realizing because the mind (whatever number I give you is probably close) is 87% visually oriented. We think in images. What you in press, you express.
So it behooves you to get pictures of what you want going into your head so you get the results that you want in your future experience.
DAVID LAROCHE: I love that. I would love to have a testimonial from you.
MARK VICTOR HANSEN: About you?
DAVID LAROCHE: Yes, gladly. You can start when you're ready.
MARK VICTOR HANSEN: I've just been with David Laroche videotaping, so I think I've got a really insider’s view of a great and inspiring young man who has a destiny to change the world.
You're going to see him use his platform of shyness to get everyone out of their shyness, out of their limitation, out of their self-sabotaging behavior, out of their self-diminishing experience to pedestalize their future and to fully realize their strengths, talents, abilities, and hidden assets. And he is working hard to leverage himself so he can leverage you to your own greatness, grandeur, magnificence, and a future that is really worthy of you.
I encourage you to listen to him with your heart, then, your head and let your spirit determine whether he can source and serve you to become all that you're meant to be.
DAVID LAROCHE: Wow! Thank you very much. That was awesome.
JULIE: Can I just ask you one question about education? I know that you will have very good content.
MARK VICTOR HANSEN: Are you all done in school or are you still in school?
MARK VICTOR HANSEN: You can ask anything you want about education.
[French part here]
JULIE: You know that education is very important to build this world in a good way. According to you, how can we improve education now?
MARK VICTOR HANSEN: The question is a great question: How do you improve education now?
“Education” is a Latin word that means “educāre,” to draw out, not stuff in.
So we've got to find out what the students really want and it doesn't matter what a students want. If you find what their hearts’ desire is (let's say it's music), ultimately, if you really learn music and you learn instrumentation, you learn the harmonics, the rhythm of universal numbers so you'll learn math.
You will learn how to deal with other people because if you're going to have to be a musician, you're going to have to orchestrate a band which I did. I did a rock band.
Then, once you've got a band, now, you've got to promote the band so you've got to learn about marketing. You've got to learn about business. You've got to learn about salaries. You've got to learn about who hires. You've got to learn about venues and stadiums and all kinds of stuff.
So what's true is that any one thing that somebody wants to get educated with could open people up to all the rest. But most people are afraid to say, “What is it that's in my heart of hearts? What do I really want?”
So the question is, how do we find that out?
And here's how you find it out. You get two people to sit like you and I are sitting right now, and you say, “What do you want?” fifty times in a row.
I say, “Julie, what do you want? What do you want?” and each time you answer. So, go ahead, give me an answer—quick.
JULIE: I want peace in the world.
MARK VICTOR HANSEN: What do you want?
JULIE: I want my family to be happy.
MARK VICTOR HANSEN: What do you want?
JULIE: I want everybody to be happy.
MARK VICTOR HANSEN: What do you want?
JULIE: I want good energy in the planet.
MARK VICTOR HANSEN: What do you want?
JULIE: I want my dreams to come true.
MARK VICTOR HANSEN: What do you want?
JULIE: I want everybody to be happy.
MARK VICTOR HANSEN: Notice, you’re already crying. We're only about five or six into it. Most people have never gotten through that.
We do this kind of model because, then, we'd go to a deeper level and say, “What's God’s destiny for you?” and most people never even ask that kind of question.
I'd say that the size of your question determines the size of your results.
And you're crying and I love it. By the way, crying is good. It's not bad. Obviously, our books make a lot of money by getting people to cry.
I'm used to watching a whole audience cry. And I have big macho guys come up and they’d go, “I hate you.”
And I'd go, “Oh, thank you very much. I appreciate that.” (laughs)
“I never cry and my wife saw me cry today.”
And all that is good because all of us have pent-up stuff.
Why are you crying?
You've got to tell me what your experience is but it's because you haven't had anyone ask you what you really want. It's just like that little handicapped girl that the father was kind enough to go up and hold her hand and just gently touch her and say, “My son is going to help you get your dream.”
The son couldn't believe that she wanted to be a cheerleader. This was a crippled girl who will never move. She didn't get enough oxygen at birth, so she's got cerebral palsy. And he calls her an “angel” now because he saw it.
He’ll spend his time and go the other fifty; but the time he gets fifty, now, you know who you are.
Schools never ask, “Who are you? What is it that you want in your heart of hearts? What is it that would make your heart sing, your life zing, and give you everything you wanted because if you get exulted, the world gets exulted?”
And they say, “That's easy in our country. I'm friends with David Foster who made Celine Dion and Quincy Jones who made Michael Jackson. There are a lot of people, not just them, because they orchestrated themselves and others; but both guys failed in school because school doesn't ask you what you want.
You're crying after three questions, and it's great!
I'm sorry I don't have time to do all fifty, but I just am neutral. I never said anything to you. How many people have asked you what you really want?
Your mother didn't. Your father didn't. And I'm not beating on them. Did they?
MARK VICTOR HANSEN: Did any teacher ask you what you really want?
MARK VICTOR HANSEN: How many of your boyfriends have asked you what you really want?
MARK VICTOR HANSEN: Do you want to go to America, little girl? (laughs) Congratulations!
JULIE: It's great. Thank you…
MARK VICTOR HANSEN: Do you see how powerful a question it is?
MARK VICTOR HANSEN: And if could get all the people in Arabia and all the people in North Korea asking what they really want… that guy just wants to be famous for a minute. But to bully away America is not a good way to become famous if you're …
JULIE: Thank you.
DAVID LAROCHE: I would love to take your picture.
MARK VICTOR HANSEN: Okay, good. We'll get a picture. You can take off the mic, though, unless you want to look like you're speaking. You can do anything you want. Are you done crying?
DAVID LAROCHE: We can do a picture of us three.
MARK VICTOR HANSEN: Okay, good. I'll get that chair out of the way. Do you want one of my staff to come in?
DAVID LAROCHE: We can do it after.
MARK VICTOR HANSEN: If you need to take a picture. I've got to get out of here, I'm afraid, because I am flying out.
DAVID LAROCHE: Are you ready?
MARK VICTOR HANSEN: Double check and make sure our eyes are all open.
DAVID LAROCHE: Yes. Another one?
MARK VICTOR HANSEN: Yes.
DAVID LAROCHE: Just to be sure. Thank you very much.
MARK VICTOR HANSEN: I wish for your success. Joshua will see you off, and I've got to run.
DAVID LAROCHE: Thank you very much.
MARK VICTOR HANSEN: By the way, this is my wife. She's a stunning woman and, sorry, she couldn't do the interview.S