Jeff: Well, it’s a good question. I am not sure if I’ve been asked that one. Umh, I think the best, I think one of the common things is the error on the side of action, versus perfection. And it’s just interesting we just talk about this, …But you know they are there instead of ready fire aim, they are ready aim fire. That’s it right ? Cover, instead of ready aim fire, they ready fire aim. There we go. We won’t we be so we have to go ahead. Okay we might have to. Yeah! so instead of ready fire. And sometimes, I am ready fire, fire, fire. No I am ready aim, aim, aim, and then fire. You know, they’re just ready, they just…They are always going to act. They are just going to take that action.
David: So they learn, they act right?
Jeff: They learn fifty percent, and then act. And they were. And all my best ones are like that. You know Susan Garrett. She bought my products key, she didn’t tell her husband about buying it. She wanted to make enough money to pay before the credit card bill.
David: Aah, I love that.
Jeff: Yeah she did! And she did twenty seven thousand dollars before the credit card bill came out in a lunch. And it’s now like she did now what. She had no tech skills. She just, she did it. And will Hamilton did the same, he borrowed money from his dance, we could pay it back real quick. He just “boom”, did a launch. You know. Before … when he was through ten percent of my programs, he’s just like OK, I am just…I’ve just saw what Jeff did. I am doing. And I’ll figure. And was it the best. No! His lunch is a vodka gotten way better you know his last launch did ten times what I first one did. But the first one was really good. And so. Again and again, it’s that, it’s their bias towards action.
David: But it’s the first common factor. Do you see other common factor?
Jeff: Yeah. So you know …..what my methodology is all about is providing value. Providing value before you ask for the sale. So you, you are just building your relationship you’re giving great value. And that people that really take it to heart and really provide true value out into world, before they ask for the sale, that’s a huge one. I have this big long story and neck are shared basic long.But it’s called, I called it abundance juice. They have this abundant mentality where they’re just going to give. And yeah, that’s going to lead into a sale but they’re going to give first, and then it’s going to come back to them. So there’s a real bias of abundance juice.
David: Ok. So give and a true gift.
David: Ok, so do you see a third point. If you find.
Jeff: Yeah I think.
David: I challenge you.
Yeah, yeah, OK. I think. So one, like this is… this is one to the people to achieve the highest levels.
David: Yeah, I love that.
Jeff: The more successful you become, in probably in anything, but certainly in business . The more important opportunity cost becomes. In fact, once you achieve some level of success, it’s the most important thing there is in business. So by opportunity cost. What I mean is, anytime you work on a project, take something and come out of the product, doing a launch whatever you’re there, there is a cost in that. There’s other things you can’t be doing.
David: I love that.
Jeff: So it’s a fundamental business project.
David: can you explain more because I think it’s a very important thing.
Jeff: Oh yeah. I’ll give you a metaphor. This is my friend Dean Graziozi who gave me this. He said I think about myself sitting in my office and I got this great library of a book shelves behind me. All these great books I have. And someone walks into my office and they say: I have the greatest book ever.You've got to read this book. Here you go team. And he would, he would when he looks at he’s like: “If I take this book, I have to take one of those other bookshop books off my bookshelf and throw it away.
Jeff: And it’s like that’s what it doing this interview, for me!
David: It’s a test.
Jeff: It’s a cost. And it’s like there’s other things I could be doing. So in your business, you have, as you have more success. The opportunity cost increases. Because for me, you know like sixteen hundred fifty dollars was great. It would change my life. That was the most important launch I’ve ever done. But now you know I’ve done twelve thirteen fourteen launches, and that have done at least a million dollar or more.
David: Yes, so your time cost you money.
Jeff: Yeah, your time becomes more valuable. So, if there is a great project, and I buy this, this is be fun to create that product. I, you know, I could easily sell, I would love doing this product, and it would make make fifty thousand dollars for me. I can’t even think about that I have to think about the projects that are going to make a million dollars. And of course it’s not just money. It’s not just…
David: And how do you choose your…
Jeff: It’s a tough question. For everyone, it’s different. I mean i have certain things that I’m like if I look at. First I am at a point now in my business where I have to enjoy so is this project gonna be fun. I am gonna enjoy it.
David: Ok, so here to know you’ll value before.
Jeff: Yeah, there’s one. Am I going to learn anything. I have a huge value very around learning so if I do this, am I going to learn anything, you know that’s a big one, then another is money. Ok, my gunner is, a is a likelihood I’m going to make the kind of money I need to make. Because I’ve a team now. I’ve got costs you know and then the final one is there a strategic component to you. know is it and in others words is it leverage to potentially leveraged in the long run.